BUILDING EUROLAND’S DIGITAL PRESENCE WITH STYLE, STRATEGY, AND STORYTELLING
Euroland Proposal
Reference no. OPD - 44.2025
Date of offer - 20.10.2025
BRIEF - Euroland marketing activities
- Brand Name: Euroland
- Platform Type: Facebook & Instagram (active channels) + ongoing development of digital catalogues and advertising assets
- Product Category: Home & Lifestyle Retail – including home decor, storage solutions, cleaning products, kitchenware, textiles, small furniture, and apparel
- Client Goals:
Establish Euroland as Macedonia’s go-to destination for everyday home and lifestyle essentials by combining creative storytelling with performance marketing.
Enhance brand visibility and sales through daily social media activity, weekly digital/print catalogues, and consistent advertising campaigns across Meta and Google platforms.
Position Euroland as a recognizable and trusted household brand that balances affordability, variety, and quality in a modern retail experience. - Campaign Types:
Comprehensive content and advertising strategy including:
– Daily social media content and product creatives
– Instagram story campaigns and product features
– Weekly catalogue design (digital & print) showcasing multiple product categories
– Paid advertising across Meta (Facebook & Instagram) and Google (Search & Performance Max)
– Seasonal campaign adaptations and promotional visuals for key shopping periods - Campaign Budget:
To be determined together with the client, based on campaign intensity, catalogue volume, and advertising scope (organic + paid). - Campaign KPIs:
Engagement rate, ad reach and performance, traffic to catalogues and stores, conversion tracking from campaigns, and consistent growth in brand awareness and customer loyalty across digital channels..
Thank you for the opportunity.
At OnPoint Digital, we specialize in creating impactful marketing strategies that turn everyday retail brands into household names. For Euroland, our mission is to transform your wide product range — from home essentials and décor to clothing and seasonal goods into a unified, engaging digital presence that drives both awareness and sales.
Our expertise is grounded in experience.
We’ve successfully partnered with Montenegro Marketi, Ledikom Mobile Store, Jugoexport still and others developing full-scale digital strategies and high-volume catalogue campaigns.
This background gives us a deep understanding of fast-moving retail - from daily creative production to strategic ad placement that drives measurable results.
Through a mix of creative storytelling, catalogue-driven performance marketing, and advanced audience targeting, we’ll ensure that Euroland becomes the go-to destination for home and lifestyle products in Macedonia.
Our focus areas will include:
- Daily creative content highlighting products and special offers
- Weekly catalogue design for both print and digital channels
- Targeted Meta and Instagram campaigns to boost reach and conversions
- Performance optimization for sustained sales growth
At OnPoint Digital, we don’t just market products — we build experiences that connect with real customers.
Together, we’ll position Euroland as a brand that brings style, value, and inspiration into every home..
Head of OnPoint Digital
Our marketing promise.
Key Opportunities from Strategic Marketing
An Entire Marketing Team for the Price of One Designer (Up to 300% in creative output and marketing efficiency)*
Instead of hiring a single in-house designer, Euroland gains a full marketing department — all for roughly the same investment.
Our dedicated team includes a Creative Director, Graphic Designer, Copywriter, and Digital Strategist, working together to deliver daily social media visuals, stories, product catalogues, and paid campaigns with unmatched speed and consistency. With OnPoint Digital, Euroland doesn’t just get content — it gets a high-performance marketing engine, ready to scale, adapt, and deliver measurable results every single week.
Enhanced Brand Visibility & Reach (Up to 50% boost in digital visibility and engagement)*
By implementing a data-driven strategy combining daily content, paid advertising, and catalogue promotions, Euroland will significantly expand its digital footprint.
Optimized Meta Ads, Google Search campaigns, and retargeting will ensure that Euroland products stay top-of-mind across audiences — driving both in-store visits and online engagement.
Optimized Campaign Performance & ROI *(Up to 45% improvement in ad efficiency and sales conversion)
With ongoing campaign monitoring, A/B testing, and creative refreshes, each campaign will be optimized for measurable performance.
Our integrated approach ensures that ad budgets are spent efficiently — targeting the right audience segments with the right products at the right time.
*based on industry standards
Our Process
What to expect working with us
What to expect working with us
Our process is designed to combine strategic consistency with high-volume creative execution, ensuring that Euroland maintains an engaging, ever-present digital identity. We begin by immersing ourselves in your brand: your product mix, store experience, and customer behavior to define the content rhythm and catalogue themes that best reflect your value and variety.
We analyze your digital presence, seasonal trends, and audience insights to ensure every creative, post, and campaign is rooted in data-driven storytelling that converts attention into measurable engagement and sales.
From planning to delivery, this means a dual focus:
- Daily Creative Production & Content Delivery
Our dedicated team manages concept creation, copywriting, design, and scheduling — producing fresh, brand-aligned visuals every day for social media and stories, keeping the brand dynamic and relevant. - Catalogue Design & Campaign Integration
Weekly digital and print catalogues are designed to showcase featured products and seasonal promotions. Each catalogue is aligned with ongoing social and paid campaigns to maximize consistency and reach.
By aligning Euroland’s brand values with a well-structured creative and performance marketing system, we ensure that every campaign is cohesive, scalable, and measurable - delivering continuous visibility and growth across all digital touchpoints.
Execution Plan
Fast, Focused, and Fully Operational in One Week
Day 1 - Kick-Off & Brand Alignment
We begin with a focused strategy session to define goals, tone, and creative direction. Together, we align on Euroland’s brand positioning — highlighting product diversity, seasonal campaigns, and weekly catalogue structure.
Day 2 – Market Review & Insights
Our team analyzes Euroland’s digital presence, competitors in the retail and home goods space, and audience behavior. We identify which product categories and visuals drive engagement and conversions — setting the foundation for daily content planning.
Days 3–4 – Creative & Strategic Planning
We finalize the creative strategy for daily posts, stories, and catalogues. This includes defining content pillars (home décor, lifestyle, seasonal sales), catalogue design flow, and ad targeting parameters for Meta and Google campaigns.
Days 5–6 – Content & Campaign Setup
Our design and copy team begins full-scale production — creating daily visuals, story templates, and layouts for the first weekly catalogue. Ad accounts are configured, campaign creatives prepared, and tracking systems activated for performance monitoring.
Day 7 – Launch & Monitoring
We launch the first wave of social and ad campaigns. From day one, we monitor performance across all platforms, analyzing reach, engagement, and conversions.
We provide:
- Bi-weekly status updates
- Monthly reports with actionable insights
- Continuous creative and campaign optimization
“OnPoint Digital takes our creative vision and makes it a reality. Easy to work with, great care of details and on point every time.”
- Marko Horvat, CEO of HONDA-AT
Some clients that trust us
PORTOFOLIO
Selected from our campaigns just for EUROLAND
MONTENEGRO MARKETI - Transforming Everyday Shopping into a Digital Experience
Montenegro Marketi stands among North Macedonia’s most dynamic retail chains — a brand that has mastered the blend of tradition, quality, and modern presentation. Our collaboration with Montenegro Marketi showcases OnPoint Digital’s ability to manage end-to-end marketing operations for fast-moving retail brands, combining creative design, product storytelling, and data-driven campaign management.
Through a fully integrated approach, our team handles the entire digital and print ecosystem — from daily social media management and content production to weekly catalogue design and advertising campaigns. We create tailored visuals, product photography, and promotional materials for both the brand and its exclusive imported lines, including Pršut Vostane, Paladin, and other premium partners.
Our digital strategy emphasizes authenticity and engagement. Every post, story, and campaign reflects the market’s strong local roots while highlighting its modern approach to retail presentation. This consistency has positioned Montenegro Marketi among the most engaging retail brands in North Macedonia, with a loyal online audience and continuously growing organic reach.
Beyond social media, we lead weekly catalogue production, aligning each design with the latest promotions, seasonal themes, and imported product highlights. Every catalogue, whether digital or print, is built to drive foot traffic and reinforce brand identity — balancing clarity, aesthetics, and commercial appeal.
By uniting creative excellence, strategic consistency, and retail insight, OnPoint Digital continues to help Montenegro Marketi set the standard for high-performance retail marketing — where design meets commerce, and content drives customer loyalty.
LEDIKOM - Leader in North Macedonia
Ledikom Mobile Store is a leader in Macedonia on social networks, with over 280,000 fans on Facebook and over 125,000 followers on Instagram. The more important aspect than the number of fans is the level of interaction (number of likes, comments and shares) on a weekly basis, which is shown in the figure below.
From this aspect, Ledikom Mobile Store is indisputable in Macedonia, often achieving a higher level of interaction (last column) than all top 10 competitors together. Attached are statistics for the level of interaction (marked in the last column).
Ledikom's marketing strategy also includes strong influencer collaborations, with videos gaining over 50,000 views, as shown below.
ZSF Holding - Setting New Standards in Digital Real Estate Marketing
ZSF Holding stands among North Macedonia’s most prominent construction companies, known for its commitment to architectural quality, large-scale developments, and long-term trust. Partnering with OnPoint Digital, ZSF redefined how real estate brands can engage audiences through design, technology, and data-driven marketing.
Our collaboration began with the complete development of ZSF’s new website, a visually striking and functionally advanced platform that integrates a custom-built apartment selector featuring over 400 units, each individually mapped on architectural renders. This innovative system allows users to explore available apartments interactively, filtering by floor, creating a seamless digital sales experience unlike any other in the market. You can preview it here - https://zsf.com.mk/apartments-map/
To complement this digital infrastructure, we launched a full-scale marketing campaign across Macedonia, combining social media advertising, Google Search, and display campaigns to ensure total visibility across all digital channels. Within a short timeframe, the campaign achieved exceptional results, driving awareness, inquiries, and leads that translated into rapid market interest and brand recognition.
Our creative direction emphasized architectural storytelling and modern living, using cinematic visuals, photography, and refined branding to communicate ZSF’s premium positioning. Through this integrated approach, we established ZSF not only as a construction leader but as a digitally forward real estate brand, bridging innovation with customer experience.
Today, ZSF Holding stands as a benchmark for digital excellence in the Macedonian construction industry, demonstrating how powerful branding, cutting-edge web design, and performance marketing can drive tangible business growth and elevate market leadership.
CROATIA INSURANCE - Complete digital marketing
Croatia Insurance stands as a benchmark for digital engagement in the insurance sector, supported by a fully integrated communication strategy managed by OnPoint Digital. From social media and video content to CSR campaigns and public relations initiatives, our collaboration spans every dimension of brand communication.
We manage all social media platforms, ensuring consistent brand voice, strategic messaging, and a high level of audience interaction. In addition to daily content creation and platform management, we produce professional photography and video content that supports both marketing and educational campaigns.
With our comprehensive approach, Croatia Insurance continues to outperform in both brand visibility and audience trust, maintaining a top position in the financial services landscape.
A DECADE WITH MEDICUS HELP
For nearly a decade, our collaboration with Medicus Help has played a pivotal role in shaping their rise as a market leader in the medical and health services sector in North Macedonia. Since 2015, we've supported their growth through a full-scope digital marketing strategy, managing their social media presence, leading SEO initiatives, and running high-performing Google and YouTube advertising campaigns.
Our approach has focused on increasing patient trust and brand visibility through educational content, reputation-building campaigns, and precisely targeted ads. From dominating health-related keyword rankings on Google to consistently driving measurable traffic and conversions, Medicus Help has grown into a recognized and respected name in their field. As we enter our 10th anniversary in 2025, our partnership continues to evolve - anchored by performance, innovation, and a shared commitment to delivering excellence in healthcare communication.
HYUNDAI - Complete digital marketing
Responsible for the complete digital marketing of Hyundai in North Macedonia and the successful launch in the Kosovo region. Included all digital media, website development and event management.
The Hyundai Macedonia fan page is consistently the leader in the automotive industry on Facebook and Instagram in Macedonia on a weekly basis. The fan page is in the first place in Macedonia among automotive brands according to the number of fans (100,000+ on social networks) and the level of interaction.
In addition, the fan page in certain periods is also in the first place with activity compared to all Hyundai fan pages in Europe, and less often in the first place at the world level. Attached are weekly activity statistics (last column) compared to other Hyundai fan sites, as well as sample social media content.
Project specifications
SOCIAL MEDIA SERVICES
Description | Item | Quantity | Price |
|---|---|---|---|
CREATIVE & STORY DEVELOPMENT Daily Creative Production Our team will produce daily visuals and story content showcasing Euroland’s wide range of products — from home décor and gifts to clothing and kitchen essentials. Types of Content - Daily deliverables will include: - Static promotional posts (offers, new arrivals, collections) - Engaging stories (polls, “tap to reveal” deals, countdowns) - Carousel product showcases - Short videos or motion graphics for special themes or campaigns Creative Direction All designs will follow a unified visual style — vibrant, easy to read, and optimized for social feeds. Workflow & Speed - New creatives delivered daily (Monday–Saturday) - Immediate adaptation for stories and post formats - Rapid adjustments for urgent offers or campaigns - Shared drive access for transparency and collaboration Impact This ongoing creative cycle ensures constant brand presence, higher engagement, and a dynamic retail experience that keeps Euroland at the forefront of customers’ attention — every single day | |||
MANAGE SOCIAL MEDIA Profile Optimization & Brand Consistency We will optimize Euroland’s profiles across Facebook and Instagram, ensuring a consistent and attractive visual identity that reflects the brand’s personality — fun, colorful, and full of everyday value. Each profile will be structured to highlight new arrivals, promotions, and lifestyle inspiration. Content Publishing (Daily Posts & Stories) Euroland’s audience thrives on freshness — that’s why we’ll publish multiple daily posts and stories, featuring a mix of promotional, product, and lifestyle content. - New arrivals and seasonal items - Promotions, discounts, and bundle offers - Themed product collections (home décor, kitchen, beauty, fashion, etc.) Copywriting & Visual Direction All posts will feature clear, engaging captions that connect with everyday shoppers — short, friendly, and visually driven. Hashtags, calls-to-action, and product highlights will be optimized for each platform. Visuals will be bold, dynamic, and colorful, designed to match Euroland’s vibrant retail atmosphere. Scheduling & Coordination Content will be organized weekly and scheduled through Meta Business Suite, ensuring perfect timing and a balanced mix of promotional and lifestyle posts across all days. Community Management Our team will actively monitor and respond to messages, comments, and mentions, maintaining Euroland’s approachable and customer-friendly voice. Fast, helpful replies will improve customer satisfaction and brand loyalty. Performance Tracking & Insights Each month, we’ll provide a performance report detailing engagement, follower growth, and post reach. These insights will help fine-tune visuals, captions, and campaign timing for continuous improvement and stronger performance. | |||
WEEKLY CATALOGUE DESIGN Concept & Structure Each week, our design team will create a multi-page product catalogue highlighting new arrivals, seasonal offers, and promotional collections. Design Approach We’ll use a modern, modular layout system that keeps every catalogue visually consistent yet dynamic. Content Integration The weekly catalogue will include: - Featured promotions and product categories - Seasonal home essentials, gifts, and lifestyle items - Brand collaborations and imported product lines - Clear pricing, discount highlights, and product details Production & Delivery Designed fully in Adobe InDesign and Illustrator Ready within 72 hours of receiving the product list Delivered in PDF (for print) and optimized JPG/MP4 formats (for digital) Mockups provided for preview before publishing Purpose This weekly catalogue serves as the visual centerpiece of Euroland’s digital and offline marketing — engaging customers, supporting ads, and driving both store visits and online interactions. | |||
SOCIAL MEDIA CAMPAIGNS We will design and implement high-performance advertising campaigns to support Euroland’s key communication and sales goals. These campaigns will focus on promoting daily offers, driving store visits, and boosting product awareness across social media platforms. Strategic Targeting & Positioning Our campaigns will be guided by advanced Segmentation, Targeting, and Positioning (STP) strategies. - Everyday shoppers looking for value and promotions - Home décor enthusiasts and lifestyle buyers - Parents and families seeking affordable household essentials Each campaign will deliver personalized visuals and copy, aligned with the lifestyle, needs, and motivations of each audience segment. Daily Campaign Management Campaigns will be monitored and optimized daily to ensure maximum return on investment. - Real-time tracking of engagement, reach, and conversions - A/B testing of visuals, formats, and ad copy - Continuous refinement of audience targeting and ad budget allocation Performance Dashboard & Reporting A comprehensive performance report will be provided twice per month, summarizing: - Reach, impressions, engagement rate, and link clicks - Store visit intent and conversions - Best-performing creatives and audience segments Data insights will guide continuous improvement of content and ad performance. | |||
MONTHLY COST FOR SERVICES | 900,00 € | 1Month | 720,00 € / month 900,00 € 20% Off |
Ready to get started?
Thank you.
Hope to hear from you soon.