Email Marketing Proposal 

You need to


We understand the opportunities and challenges you are facing. Breaking into a new market and optimizing your email marketing channel is essential in expanding your business. Our email marketing services well help you maintain a positive relations with your subscribers and will you achieve your ROI.

You require an email marketing strategy to support your overall digital marketing strategy. An example of your key marketing objectives for the year could be to utilize email as a channel to:

  • Increase site traffic by 20%
  • Share vital information, news and updates about the company on a weekly basis
  • Increase overall conversion rate on the website by 30%
  • Increase customer lifetime value by 50%

To achieve these objectives, you would need to look at growing your email database, segmenting your database and establishing an email marketing schedule. All of which Content Refined will outline and execute for you in this proposal.

We at Content Refined have over 2 years of experience in email marketing for eCommerce and are confident that we can help you to grow your database and reach out to a new set of customers at a fair price.

In addition, our email marketing formula combines both strategy, implementation and tracking in order to support your integrated marketing campaigns, ultimately increasing engagement and conversions online.


By failing to prepare, you are preparing to fail"                     - Benjamin Franklin

As digital marketing specialists, Content Refined’s main email marketing consultant, Mona Moore, has a plan for you. It's to improve the way our clients interact and engage with customers online, via email. Our expertise in full service digital solutions, digital marketing and technology solutions as well as our integrated approach towards seamless digital marketing campaigns, and our cutting edge marketing techniques that have been backed by industry best practices have helped many of our clients achieve their email marketing objectives.

Our Process has four stages:

1. Research

We begin by analyzing your Klayvio database and email list. What are the demographics? How and why did users sign up for your newsletter? How often do they open your emails? What do they click on?

We will create a customized email marketing playbook based on your customer base providing all the data we have collected and analysed, including segmentation of your lists based on the customer lifecycle stage value of each lead. This will help to shape the tone of our messaging and how frequently we should send out emails to the different segments in your email database.

2. Housekeeping

To ensure that emails are getting into your subscriber’s inboxes, we’ll look into cleaning up your existing database. That is, sending out re-engagement emails to win back inactive subscribers. We will segment and organize your lists for maximum benefit.

In addition, we’ll work on laying down some basic standard operating procedures to ensure that your emails are whitelisted and delivered properly to your recipients, such as setting up a double opt-in process and setting up a Welcome email workflow to ensure that your clients have all the information they need to add your emails into their address book.

3. Content Creation

Working with you and your team, we’ll come up with guidelines on when and how often you should send emails by coming up with a category of email types that you will be sending. From offers, to sharing updates and sending an e-newsletter, we will help you to match this with the different lists that you have created to ensure that your emails reach the right people at the right time.

In addition, we will implement industry best practices on creating content for emails and immediately improve your subject lines and email copy to increase open rates and click-through rates for existing subscribers.

4. Tracking and Reporting

We want to make sure that you meet your goals and are getting your money’s worth. Therefore, we will help you to track and measure open rates, click through rates and bounce rates so you know how effectively your campaign has performed in Klayvio.

In addition, we will look into more granular data like top subscribers who have the highest open and click through rates so each of your lists can be further segmented and refined.

Most importantly, we will also match your email metrics with analytics from your website, for example, conversions at the checkout cart, so you will have a complete view of the ROI for your email marketing efforts after a 3-month launch period.

Project Scope

Breakdown of what’s included in the project.

Here you will see what the scope and tasks of the project will and will not cover, so you are clear on the deliverables.


  • Preliminary research on your current email database
  • Set up and execution of all proposed automations
  • Segmenting the email database on Klayvio
  • Scheduling one first basic email campaign
  • Monthly reporting
  • Providing 3 basic and customizable email core templates
  • Copywriting and visual design of all automated email series & campaigns
  • Creating/managing sign-up forms and front page overlay


  • Replying to customer emails/ queries
  • New monthly calendars and campaigns or additional emails not listed

Are you ready?

Our Team

Your Email Marketing Expert

We're a multi-skilled and international team of experts based all over the world. We love social media and email marketing and love to see our clients succeed. Your team will be lead by:

Mona Moore

Content & Email Marketing Expert 

Mona, your social media marketing expert will have a plan ready for
your email marketing re-launch and will be leading the team. She will employ designers, coders and copywriters where needed and will schedule and plan the email marketing engagement for you. She's your go-to person.

 Madeleine Taylor


Madeleine is the driving force behind the business management and growth of Content Refined. As a young entrepreneur, she is always looking for different ways to improve the business for her clients and for her employees. She will be the person to contact in case of payment or task escalation.

Terms and Conditions (Show / Hide)



Content Refined acknowledges that he/she may be furnished or may otherwise receive or have access to information which relates to the Client’s past, present or future products, vendor lists, creative works, marketing strategies, pending projects and proposals, and other proprietary information which gives the Client an opportunity to acquire an advantage over its competitors who do not know or use it (the "Proprietary Information").

Content Refined agrees to preserve and protect the confidentiality of the Proprietary Information and all physical forms thereof, whether disclosed to Content Refined before this Agreement is signed or afterward. In addition, Content Refined shall not disclose or disseminate the Proprietary Information to any third party and shall not use the Proprietary Information for his or her own benefit or for the benefit of any third party. Without limiting the generality of the foregoing, Content Refined shall be prohibited from discussing the Client or the Work with a representative of the press or media, either directly or indirectly, without the Client’s express prior written approval.


Client agrees to pay Content Refined the fee laid out above. If the parameters of the Work changes, or if it involves much more time than originally estimated, v will inform Client and they can renegotiate the rate. Content Refined will submit the final invoice for the Work upon receiving approval from Client.

Client Approval:

Client is responsible for written approval of work ordered required for the completion of the Work. Upon acceptance of the Work, client accepts responsibility for any further processes in which this work is used (i.e., film output, printing, etc.) Content Refined is not responsible for errors occurring in this work or projects related to this work after acceptance of the Work.


Upon written or verbal cancellation, Client is responsible for payment for all expenses incurred and any work done toward the completion of the project based on the percentage of project completed. Should Client cancel the project following its completion, Client is responsible for full payment as per the above estimate plus all other expenses incurred.