B2C Digital Marketing Strategy for Launching Nutricia in North Macedonia
​To successfully introduce Nutricia to North Macedonia, we will develop a comprehensive B2C digital marketing strategy focused on building awareness, creating trust, and establishing a strong presence in the specialized nutrition market.

Develop a 3-Month Awareness Plan + 1-Month Launch Campaign
​The initial three-month awareness plan will focus on educating the market about Nutricia’s products and their benefits. This phase will feature engaging content such as educational posts, testimonials, and videos tailored to the local audience. Interactive elements like polls, Q&A sessions, and healthcare-focused infographics will encourage audience interaction and foster curiosity. The campaign will also incorporate partnerships with local healthcare professionals and early access initiatives to build credibility and interest.

The one-month launch campaign will leverage the momentum of the awareness phase by rolling out high-impact marketing activities. This will include targeted advertising across digital platforms, virtual launch events with expert speakers, and influencer collaborations to amplify the brand message and maximize engagement.

Develop Channels for Promotion

Social Media: Use platforms like Facebook, Instagram, and LinkedIn to share engaging content, run ads, and collaborate with influencers to reach diverse audience segments.

Email Marketing: Design targeted email campaigns to nurture leads and keep potential customers informed and engaged.

Content Marketing: Create high-quality blogs, videos, and case studies to educate and build trust while positioning Nutricia as a leader in specialized nutrition.

Influencer Partnerships: Collaborate with healthcare influencers and nutrition experts to extend reach and establish credibility.

Paid Advertising: Implement strategic campaigns on Google Ads, Facebook Ads, and Instagram Ads to drive traffic and conversions.

Social Media Marketing Strategy for Nutricia

Create and Manage Social Media Profiles
​We will establish and manage social media profiles for Nutricia across key platforms including Facebook, Instagram, and LinkedIn. These profiles will be optimized to reflect Nutricia’s brand identity and values, serving as primary channels to engage with the local audience in North Macedonia while establishing trust and credibility.

Develop Creatives
​Our team will produce up to 5 original creative pieces per week, each adapted into multiple formats to suit various social media platforms and ad specifications. These creatives will be designed to align with Nutricia’s professional and trustworthy brand voice, ensuring consistency and maximum impact across all channels.

Develop Social Media Campaigns
​We will create targeted social media campaigns designed to build brand awareness and educate the audience about Nutricia’s specialized nutrition solutions. These campaigns will feature compelling visuals, expert-backed information, and messaging tailored to resonate with the local audience.

Implement Advanced STP Strategies
​We will use advanced Segmentation, Targeting, and Positioning (STP) strategies to reach specific audience segments effectively. By understanding local demographics and preferences, we will craft tailored content that speaks directly to the needs and interests of healthcare professionals, patients, and caregivers.

Manage Campaigns Daily
​Our team will manage Nutricia’s social media campaigns on a daily basis, ensuring they perform optimally. This includes monitoring engagement, analyzing performance metrics, and making real-time adjustments to maximize reach and impact. We will also respond to audience interactions promptly, fostering a trustworthy and approachable brand presence.

Provide Report Dashboard
​We will deliver a comprehensive report dashboard with bi-monthly updates on campaign performance. These reports will include critical metrics such as reach, impressions, engagement rates, and conversions, providing clear insights into campaign effectiveness and guiding future strategies.

By implementing this tailored social media marketing strategy, we aim to establish Nutricia as a trusted leader in specialized nutrition in Macedonia, driving awareness, engagement, and long-term growth.

SEM Campaigns for Nutricia

Keyword Analysis
​We will conduct a thorough keyword analysis using two approaches: historical search volume and trend projection. This ensures we identify both established and emerging keywords relevant to Nutricia’s specialized nutrition products, maximizing search engine visibility in North Macedonia.

Defining Target Keywords for Campaigns
​Based on the keyword analysis, we will define a set of target keywords tailored to Nutricia’s SEM campaigns. These strategically selected keywords will focus on driving high-quality traffic to the website and increasing awareness of Nutricia’s offerings.

Creation of Static and Dynamic Creatives
​Our team will develop both static and dynamic creatives aligned with Nutricia’s brand messaging. These creatives will be designed to capture attention, drive engagement, and resonate with Nutricia’s target audience while maintaining consistency across all platforms.

Optimizing Campaigns According to a Defined Sales Funnel
​We will optimize SEM campaigns based on a clearly defined sales funnel. This involves creating ad content and implementing targeting strategies that guide users through each stage of the funnel, from building awareness to achieving conversions.

Defining KPIs and Monthly Performance Reports
​Key Performance Indicators (KPIs) will be defined to measure the success of Nutricia’s SEM campaigns. Monthly performance reports will be provided, featuring metrics such as impressions, clicks, conversion rates, and ROI. These insights will help assess campaign effectiveness and identify areas for improvement.

Creation of the Report Dashboard
​A customized report dashboard will be developed to provide a clear and comprehensive overview of SEM campaign performance. This dashboard will allow for real-time tracking of progress and support data-driven decision-making.

GDN Campaigns for Nutricia

Selection of Appropriate Channels and Platforms for Promotion
​We will carefully select the most effective channels and platforms within the Google Display Network (GDN) to promote Nutricia. This process involves analyzing audience behavior, local market trends, and platform effectiveness to ensure Nutricia’s ads reach the right audience at the optimal time.

Creation of Static Banners for Website Promotion
​Our team will design and produce up to 4 high-quality static banners per month tailored for website promotion. These banners will be visually aligned with Nutricia’s branding, ensuring a professional and engaging presence across multiple platforms.

Creation of Animated HTML5 and AMPHTML5 Banners
​In collaboration with our design team, we will create up to 2 animated HTML5 and AMPHTML5 banners per month. These dynamic banners will be designed to promote Nutricia’s websites and mobile applications, utilizing engaging visuals and animations to captivate the audience.

Creation of Dynamic Banners in Responsive Format
​To maximize reach and adaptability, we will develop an unlimited number of dynamic banners in responsive formats. These banners will automatically adjust to fit various screen sizes and devices, ensuring consistent quality and effectiveness.

Defining KPIs and Monthly Performance Reports
​We will define Key Performance Indicators (KPIs) to evaluate the success of Nutricia’s GDN campaigns. Monthly reports will be provided, featuring metrics such as impressions, clicks, conversions, and return on investment, offering insights into campaign performance.

Creation of the Report Dashboard
​A customized report dashboard will be developed to provide a clear and detailed overview of campaign performance. This dashboard will allow for real-time tracking, data analysis, and informed decision-making to enhance campaign effectiveness.

TOTAL COST PER MONTH

Optional services