B2C Digital Marketing Strategy for Delmak’s Expansion into Bosnia, Croatia, and Albania

To successfully expand Delmak into Bosnia, Croatia, and Albania, we will implement a structured digital marketing strategy that focuses on increasing brand awareness, driving traffic to the online store, and boosting conversions. This plan includes tailored media strategies, localized ad campaigns, and continuous optimization to maximize return on investment (ROI).

Develop a 3-Month Market Entry Plan + 1-Month Sales Boost Campaign

The initial three-month market entry plan will focus on brand awareness and trust-building. This phase will include localized content marketing, engaging social media campaigns, and region-specific Google Ads targeting users actively searching for car body parts. We will use high-quality visuals, informative blog content, and interactive elements such as polls, Q&A sessions, and customer testimonials to establish credibility in each market.

The one-month sales boost campaign will build on the awareness phase, implementing high-impact paid ads, performance-driven campaigns, and special promotions to accelerate conversions. This will include targeted discounts, retargeting campaigns for high-intent users, and influencer collaborations to enhance reach and engagement.

Develop Media Plans for Bosnia, Croatia, and Albania

Each country will have a customized media plan, ensuring maximum relevance and engagement based on local preferences and digital behavior. The plans will cover:

Budget Allocation – Distributing ad spend effectively across social media and Google Ads based on projected ROAS per market.

Targeting Strategy – Defining audience segments such as car owners, repair shops, and auto dealers in each country.

Localized Content – Adjusting messaging, visuals, and promotions to match cultural and linguistic nuances.

Ad Formats & Placements – Selecting the most effective ad types (static, video, carousel) and placements (Facebook, Instagram, YouTube, Google Display Network).

Optimize Advertising for Maximum ROI

A/B Testing: Experiment with different ad copies, visuals, and targeting strategies to find the best-performing combinations.

Retargeting & Lookalike Audiences: Re-engage previous website visitors and expand reach by targeting similar customer profiles.

Bid Strategy & Budget Control: Adjust bidding strategies based on performance data to optimize cost-per-click (CPC) and return on ad spend (ROAS).

Developing Key Performance Indicators (KPIs)

To ensure success, we will track the following KPIs:

Website Traffic Growth – Measure the increase in visitors from each country.

Conversion Rate – Track how many users complete a purchase.

Customer Acquisition Cost (CAC) – Optimize ad spend to reduce the cost of acquiring new customers.

Return on Ad Spend (ROAS) – Evaluate ad efficiency to ensure profitability.

Ad Engagement Metrics – Monitor click-through rates (CTR), impressions, and cost-per-click (CPC) across campaigns.

Developing Dashboards for Performance Tracking

A custom dashboard will be created for real-time tracking of ad performance and marketing activities. This will allow Delmak to:

Monitor sales, engagement, and ad spend across all markets.

Compare country-specific performance to optimize marketing allocation.

Adjust strategies dynamically based on live data.

Managing Google Ads for SEM, SEO, Performance Max & GDN

Search Engine Marketing (SEM): Target high-intent search queries related to car parts in each language.

Search Engine Optimization (SEO): Optimize product pages and blogs for regional search terms to improve organic visibility.

Performance Max Campaigns: Utilize AI-powered ad placement to maximize conversion rates across Google’s ecosystem.

Google Display Network (GDN): Run visual ads on auto-related websites to increase brand recall and drive traffic.

Create and Manage Social Media Profiles

We will manage and optimize Delmak’s social media presence across Facebook and Instagram for each country, ensuring that branding, messaging, and content are aligned with regional preferences and customer behaviors. Our strategy will focus on engaging both individual car owners and B2B customers, such as mechanics and auto shops.

Develop Creatives – 3 Per Week (Per Country)

Our team will produce 3 custom creatives per week per country (Macedonia, Albania, Croatia, and Bosnia), designed for maximum engagement. These visuals will be adapted into multiple formats, including static posts, carousels, and stories, ensuring each platform receives the best-performing content.

Product Showcases: Highlighting top-selling and newly launched car body parts.

Promotional Content: Featuring limited-time offers, discounts, and bundles.

Educational & Informative Posts: Tips on car maintenance, the importance of quality auto parts, and industry trends.

Develop Social Media Campaigns

We will run strategic social media campaigns to establish Delmak’s brand authority in new markets while driving traffic to the online store. Campaigns will focus on:

Brand Awareness: Introducing Delmak as a trusted auto parts provider in each country.

Engagement: Encouraging users to interact through comments, shares, and polls.

Conversion-Focused Ads: Driving direct sales through high-performing paid promotions.

Weekly Blog Content – 1 Per Week Per Country

We will publish one SEO-optimized blog post per week for each country, covering topics such as:

Car maintenance tips and best practices.

The benefits of using high-quality replacement car parts.

How to choose the right auto parts for different vehicle models.

Industry trends and updates.

These blog posts will improve Delmak’s search rankings while also providing valuable content that can be repurposed for social media.

Implement Advanced STP Strategies

We will use advanced Segmentation, Targeting, and Positioning (STP) strategies to ensure content reaches the right audiences:

B2C Targeting: Private car owners looking for affordable, high-quality car body parts.

B2B Targeting: Auto repair shops, mechanics, and businesses needing bulk purchases.

Localized Messaging: Customizing ad copy and creatives for each country to ensure cultural and linguistic relevance.

Manage Campaigns Daily

We will oversee Delmak’s social media performance on a daily basis, ensuring that:

All campaigns run smoothly, with real-time performance monitoring.

Engagement with customers is timely and professional.

Adjustments are made to improve ad performance and maximize return on investment (ROI).

Provide Report Dashboard

A bi-monthly report dashboard will provide insights on:

Social Media Performance Metrics: Engagement rates, follower growth, and post reach.

Ad Campaign Success: Conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).

Blog & SEO Metrics: Website traffic, time on page, and keyword ranking improvements.

Keyword Analysis & Targeting

We will conduct an in-depth keyword analysis using a dual approach:

Historical Search Volume: Identifying proven, high-traffic keywords related to car body parts in each country.

Trend Projection: Identifying emerging search terms to stay ahead of competition.

Target keywords will be tailored for each market’s language and search behavior, ensuring that Delmak ranks for terms most relevant to its customers. These will include:

Transactional keywords: “Buy car body parts online,” “Auto parts near me,” “Replacement car bumpers.”

Brand-specific keywords: “Toyota bumper replacement,” “Audi headlight purchase,” etc.

Competitor keywords: Targeting searches for competing stores to capture market share.

Developing & Optimizing Google Ads Campaigns

We will manage and optimize multiple ad types across Google’s network to ensure maximum visibility and sales.

1. Google Search Ads (SEM)

Target high-intent users actively searching for car body parts.

Use dynamic search ads to automatically generate ads based on website content.

Implement geo-targeting to customize campaigns for each country.

Optimize bidding strategies to balance cost-per-click (CPC) and return on ad spend (ROAS).

2. Google Performance Max Campaigns

Use AI-driven ad placement across Google Search, YouTube, Gmail, and the Display Network to maximize reach.

Optimize creatives and headlines for automated performance improvements based on engagement.

Implement Smart Bidding to optimize ads for conversions.

3. Google Display Network (GDN) & Retargeting

Run banner ads across auto-related websites, targeting potential customers who have shown intent to purchase.

Use remarketing lists to target users who visited Delmak’s website but didn’t complete a purchase.

A/B test different creative variations for best-performing visuals and messaging.

Creation of Static & Dynamic Creatives

Our team will develop localized static and dynamic creatives for each market, ensuring they are visually engaging, conversion-driven, and optimized for ad formats:

Static image banners for retargeting campaigns on Google Display Network.

Dynamic search ads for highly relevant, automated keyword targeting.

Responsive ads that adjust based on device, ad placement, and audience behavior.

Optimizing Campaigns According to a Defined Sales Funnel

To ensure maximum conversion rates, we will structure campaigns based on a sales funnel approach:

Awareness Stage: Use Google Display & Performance Max to introduce Delmak to new customers.

Consideration Stage: Utilize SEM to target users actively searching for car parts.

Conversion Stage: Implement retargeting campaigns on Google Display & YouTube Ads to bring back potential buyers.

Developing KPIs & Performance Tracking

We will define and track key Google Ads performance indicators per country:

Impressions & Click-Through Rates (CTR) – Ensuring ads are reaching the right audience.

Conversion Rates & Cost Per Acquisition (CPA) – Tracking how efficiently we turn visitors into buyers.

Return on Ad Spend (ROAS) – Measuring profitability and ad efficiency.

Creation of a Custom Google Ads Dashboard

We will develop a real-time Google Ads dashboard for Delmak, providing:

Live tracking of ad spend, conversions, and sales per country.

Comparison insights between Macedonia, Albania, Croatia & Bosnia to optimize budget allocation.

Automated reporting for monthly performance reviews and adjustments.

TOTAL COST PER MONTH

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