Lead with Influence
A Proven Process to Influence Without Authority
5-Week Experience
Program Objectives
- Become a true consultant to stakeholders
- Develop a personal reputation that will earn a seat at the table
- Move from addressing tactical needs to developing a strategic partnership
- Evolve to a deeper understanding of broader organizational context
- Provoke stakeholders to consider new approaches
Program Overview
This course is essentially about leading without authority. It’s about positioning yourself as a trusted advisor, a consultant, a partner to whomever you’re trying to influence. You might be in a functional department trying to influence people in another department. Perhaps you’re leading an effort without direct management or budget authority. Maybe you’re trying to influence clients, suppliers, board members, peers, or your own children. This course will improve your success.
It's more about horizontal leadership than vertical leadership. As you look across organizational silos or dotted lines, this is your opportunity to step up with a more proactive approach.
Move from being viewed as an order-taker or a doer. Realize your potential as an influencer.
You’ll learn a proven process for engaging others in more meaningful conversations about change and new ideas. The process follows these four steps:
Position: Demonstrate that you’re a trusted partner and invite more strategic dialogue.
Probe: Ask better questions that cause others to engage and think differently.
Propose: Explain your ideas and recommendations in an engaging way.
Persuade: Handle pushback, manage anxiety and get commitment.
This program will help you write better emails, run better meetings, deliver better presentations and have better conversations. By making these improvements, you’ll deepen trust with others who have competing priorities or perspectives. This will result in stronger results for you and your organization.
Beyond these results, you’ll increase engagement in your work as you increase alignment between what you do and the outcomes you’re driving.
Program Breakdown
Kick-Off Session | Objectives |
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Session 1: Key area | Objectives |
Increase Trust |
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Session 2: Key area | Objectives |
Frame an Influence Conversation |
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Session 3: Key area | Objectives |
Draw Out the Interests of Others |
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Session 4: Key area | Objectives |
Make a Compelling Recommendation |
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Session 5: Key area | Objectives |
Work Through Resistance and Push-back |
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Sustainment Session | Objectives |
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The training was exceptional. It required a significant amount of introspection into what I do well and what I need to improve. It was a great opportunity to collaborate with fellow employee owners on the challenges they face and solutions they take to achieve success with customers internally and externally. - Graduate of Lead with Influence
Enhanced with Lead with Influence by Matt Norman
Millions of subject-matter experts, functional leaders, requirements gatherers, and problem solvers have opportunities to influence every day. Instead, too often they merely respond to requests and take orders from their stakeholders. By not exercising their unknown superpower, they miss opportunities to break down silos, improve collaboration, and accelerate the best decisions for the organization.
Organizations desperately need more positive leadership and influence to innovate, solve big challenges and develop a healthy culture. If more people could discover how to use their superpower, they’d not only drive impact, but they would elevate their own perceived self-worth, leading to higher engagement and better mental and emotional wellbeing.
Lead with Influence is designed to help people discover the most impactful approach to influencing without authority, coercion, manipulation or force. It is a practical guide to influence that builds trust and relationships. It provides clear patterns and mental models, grounded in neuroscience, for communicating in a way that generates engagement, buy-in and cooperation.

Lead with Influence is an invaluable guide that provides keys to garnering commitment from others and outlines effective strategies to influence individuals in transitioning from tactical needs to fostering a strategic partnership.
- Deena Ghazarian, CEO, Austere
Lead with Influence provided our technology leaders with actionable, relevant skills to drive more value across the enterprise. The learning approach was structured in an engaging and interactive way, plus the facilitator's coaching made all the difference.
- Rahoul Ghose, Chief Information Officer, ECMC
Lead with Influence provides helpful and practical strategies that leaders can use to improve communication and build trust with key stakeholders enabling a deeper focus on meeting the needs of consumers and quality of care.
- Todd Gustin, CEO Genoa Healthcare
The FMH Marketing team was able to gain valuable insights from the Lead with Influence training they received and able to deploy these new skills right away. Since the course, the team has been able to continue building stronger collaborative internal relationships and more effectively position FMH as a consultive partner with our external stakeholders.
- Dave DeCapp, Sr. Vice President, Marketing, Farmers Mutual Hail
The Lead with Influence program has been super appropriate for what we’ve needed to help our leaders develop both hard and soft skills as our business has grown rapidly.
- Jim Glomstad, CEO, Sportech
Lead with Influence offers excellent strategies to help anyone gain cooperation and support for their ideas. The concepts are very relevant in APAC and build upon proven Dale Carnegie principles.
- Hei, Yu Lung 黑幼龍, Founder of Chinese Dale Carnegie Training
Our directors talk about how relevant Lead with Influence has been for them. So much so that they’ve asked, “Did you somehow schedule this training today specifically for me?” You’ve nailed it in meeting them where they are.
- Anthony Hoang, Chief Technology Officer, CleanChoice Energy
Dale Carnegie’s Lead with Influence teaches invaluable leadership insights by giving strategic guidance with practical application. Under the facilitator’s expert guidance, our people have advanced their careers with newfound confidence and impact. Highly recommend!
- Gary Bridgewater, CEO, Baker Group
Leaders across our organization have found the Lead with Influence playbook extremely applicable as they enhance their skills to influence across the company, build more strategic relationships with key stakeholders and ultimately, achieve our goals.
- Lisa West, Talent & Leadership Development, Securian Financial Group
Based on decades of research and work with clients, Lead with Influence offers a blueprint for the best way to move others to agreement, partnership and action. It closes the gap between leadership and sales.
- Christine Buscarino, Chief Operating Officer, Dale Carnegie & Associates
Dale Carnegie Training North Central US
Minnesota | minnesota.dalecarnegie.com or 952.548.5600
Iowa | iowa.dalecarnegie.com or 515.221.9142
Nebraska | nebraska.dalecarnegie.com or 515.450.4278
South Dakota | southdakota.dalecarnegie.com or 319.331.2620
Southwest Wisconsin | southwest-wisconsin.dalecarnegie.com or 608.445.8580