If it’s the first time a client is working with you, it’s always good to walk through what your process and approach is. This will also help to give your clients clarity on what to expect. Use this section to highlight your unique approach and explain why it sets you apart from other companies.
As digital marketing specialists, {company_name}’s consultants have improved the way our clients interact and engage with customers online. Our expertise in full service digital solutions, digital marketing and technology solutions as well as our integrated approach towards seamless digital marketing campaigns, and our cutting edge marketing techniques that have been backed by industry best practices have helped many of our clients achieve their marketing objectives.
Our Process has four stages:
We begin by analysing your database. What are the demographics? How and why did users sign up for your newsletter? How often do they open your emails? What do they click on?
We will create a customised email marketing playbook based on your customer base providing all the data we have collected and analysed, including segmentation of your lists based on the customer lifecycle stage value of each lead. This will help to shape the tone of our messaging and how frequently we should send out emails to the different segments in your email database.
To ensure that emails are getting into your subscriber’s inboxes, we’ll look into cleaning up your existing database. That is, sending out re-engagement emails to win back inactive subscribers.
In addition, we’ll work on laying down some basic standard operating procedures to ensure that your emails are whitelisted and delivered properly to your recipients, such as setting up a double opt-in process and setting up a Welcome email workflow to ensure that your clients have all the information they need to add your emails into their address book.
Working with you and your team, we’ll come up with guidelines on when and how often you should send emails by coming up with a category of email types that you will be sending. From offers, to sharing updates and sending an e-newsletter, we will help you to match this with the different lists that you have created to ensure that your emails reach the right people at the right time.
In addition, we will also conduct a 3 day training course on creating content for emails outlining industry best practices like how to improve your subject lines and email copy to increase open rates and click-through rates.
We want to make sure that you meet your goals and are getting your money’s worth. Therefore, we will help you to track and measure open rates, click through rates and bounce rates so you know how effectively your campaign has performed.
In addition, we will look into more granular data like top subscribers who have the highest open and click through rates so each of your lists can be further segmented and refined.
Most importantly, we will also match your email metrics with analytics from your website, for example, conversions at the checkout cart, so you will have a complete view of the ROI for your email marketing efforts.
