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Kafan/Che Marketing activities

Prepared by the Onpoint Digital Team

What we plan to do - Same vibes, New Digital Strides

Picture this: the aroma of freshly brewed coffee pulling in early risers at Che Café, while Kafanche’s kitchen heats up with Chef Matej’s latest creations. These two Skopje hotspots are all about good vibes, rich flavors, and a bit of that old-school charm—so why should their marketing be any different?

We’re bringing their fun energy to the digital world with strategic, yet playful moves. From morning caffeine-fueled reels to after-work cocktail experiments, and a MENZA brunch event that turns office blues into foodie bliss, we’ve got a plan that’s as flavorful as their menus. Get ready for a marketing ride that’s fun, fresh, and undeniably Skopje!


Brewing Success, One Digital Move at a Time

Che Café and Kafanche share one mission—to become the go-to spots for both locals and tourists craving good coffee, great food, and unforgettable moments. Our strategy? Make them unmissable online and irresistible offline. From boosting Instagram followings to crafting the perfect Google presence, here’s how we’ll make each brand shine.


Che Marketing activities

From morning coffee reels to after-work drink promos, Che Café is set to dominate the tourist and local caffeine scene. Meanwhile, Kafanche will heat up Instagram with chef-led content and the launch of MENZA, a brunch event for the city’s early birds. With a mix of fun, engaging content and smart digital strategies, these two spots are about to take Skopje by storm! 🚀☕🍽️


What do we expect?




Increased foot traffic

More tourists and locals choosing Che Café for their morning coffee and after-work drinks, while Kafanche becomes a go-to brunch destination with the buzz around MENZA.


Boosted Brand recognition

More fans, more followers, more people to keep engaged every single day. Then we meet them when they come to Che & Kafanche <3

Strong online presence

Higher rankings on Google & TripAdvisor for Che Café, plus a growing Instagram community for Kafanche, making both spots easier to find and harder to ignore.