Marketing Research Proposal
Helix Entertainment, Inc.
This Marketing Research Proposal sets out the services ACME Marketing, Inc. (ACME) will provide in helping Helix Entertainment, Inc. (Helix) better understand the nascent, but rapidly growing Australian market for online sports video streaming.
In testing these hypotheses, we will conduct an internet-based survey in which a total of 1,000 individuals will participate. The survey data will be analysed to extract material insights and trends.
Our work will be presented to Helix in the form of a Qwilr Page setting out the conclusions of our research and our high-level advice on how best to proceed in light of them.
Helix has been a free-to-air sports broadcaster for the past 30 years. Helix is now proposing to enter Australian market for online sports video streaming — a rapidly growing market that existing market participants have largely struggled to effectively capture over the past 5 or so years.
Below is a breakdown of the top 3 competitors in the market, along with their respective shares of the market.
The purpose of the proposed market research is to facilitate Helix's successful entry into the market by illuminating the market's demographics, economics and competitive dynamics. We propose to do so through an internet-based survey in which a total of 1,000 individuals will participate. The survey data will be analysed to extract material insights and trends.
In respect of the Australian market for online sports video streaming, we hypothesise that:
All research data will be collected through an internet-based survey in which a total of 1,000 individuals will participate. These individuals will be selected randomly from a pool of Australians across all adult age groups, genders, occupations, etc. so as to ensure an appropriately constituted pool of data from which we can infer accurate insights and trends. The pool itself comprises individuals who've expressed to us an interest in participating in such surveys.
The questions asked of these individuals will aim to elucidate:
relating to the Australian market for online sports video streaming.
Once data has been collected, we will carefully analyse it to extract insights and materials trends relating to each of the respective research questions and hypotheses listed above.
We will deliver to Helix a separate Qwilr Page setting out the results/conclusions of our research and our high-level advice on how best to proceed in light of them. We will directly email you a URL link to this page, which will be secured with a password and HTTPS encryption. See below for timeline and costs.
Timeline and costs
We will set the following deadlines corresponding to each phase of this project, assuming a project commencement date of 10 June 2025. Delays are rare, but we will notify you immediately if we become aware that any delays are likely to arise during the course of the project.
25 June 2025
10 August 2025
10 September 2025
20 September 2025
30 September 2025
If you have any queries about this quote, please feel free to reach out any time :)
Preliminary research report
In-depth market research
Quantitative data analysis
Final meeting to discuss
ACME Marketing, Inc.
was established in 2005 and has spent the past decade providing marketing research services to some of the world's largest organisations. We are a team of highly experienced marketers and researchers and love helping and seeing our clients succeed.
A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its marketing strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.
We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.
We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:
CEO, ACME Marketing, Inc.
Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
COO, ACME Marketing, Inc.
Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.
Here's a short video showing what we're all about
Terms & Conditions
Terms & Conditions
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