Enhancing Corporate Visibility Through Strategic Social Media Recruitment

"Chatterkick is great. It's the first firm that’s been able to understand that there are multiple bottom lines to what we do, and I really appreciate that."

Megan Kurteff-Schatz, President - Focus Strategies

The Challenge

Focus Strategies needed to enhance its employer brand to attract skilled candidates who are deeply aligned with the company's culture and mission to reduce homelessness.

About Focus Strategies

Focus Strategies helps communities reduce homelessness by leveraging the power of analytics and an equity-informed systems approach to deliver effective crisis response and expand housing solutions.

They offer a full range of services to advance community strategies to reduce homelessness. From data-driven program evaluation to housing market analyses, and from homelessness response system planning to implementation technical assistance, they partner with communities to achieve significant impact.

The Solution

A Consistent Strategy

Meet Your Audience Where They Are At - Chatterkick identified LinkedIn as the optimal platform for Focus Strategies to connect with professionals, clients, and peers.

Create Demand - Chatterkick created content that amplified the company culture and attracted new followers interested in housing policy.

Employee Features - To foster authentic connections between Focus Strategies and the communities they serve, Chatterkick integrated employee-featured content, putting a face to their important work.

Always-On Approach - Chatterkick opted for a continuous flow of recruitment-focused ads in the feed. This "always-on" approach helped to increase brand awareness and overall engagement - even among candidates who were not actively seeking a new position.

Monitoring and Measuring - Chatterkick continually optimized content efficacy and targeting to prioritize what worked and minimize what didn't.

The Results

44% Increase in Followers

51% Increase in Impressions

73% Increase in Total Engagements

86% Lower Cost Per Click

Than The Industry Average

All Time Click Through Rate 395% Higher

Than LinkedIn’s Benchmark

A pipeline of qualified candidates

who are aligned with the company’s mission and culture.

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Molly Kuehl, Senior Growth Strategist

[email protected] | (712) 274-3786 | chatterkick.com