To help The Maids reach their goals, Chatterkick developed engaging ad creative featuring an offer from another of The Maids' brand partners, Mr. Clean. Chatterkick maximized the efficacy of the highly engaging creative by utilizing dynamic Facebook advertising features, including carousel ads and video.
Even with the best creative, appropriate targeting is crucial to a successful campaign.
Chatterkick utilized hyper-targeting of highly engaged users as well as retargeting from the website. Within three months, this combination exceeded the total number of leads year over year by 18% at a 56% reduced cost per lead.