The Maids Uses Chatterkick To Achieve A 56% Reduction in Cost Per Lead Year Over Year

"We work with a lot of agencies, and can always count on Chatterkick to get everything done and help us!"

Jessica Sampson, Director of National Branding at The Maids International

The Challenge

Leveraging Social To Gain Leads

The Maids challenged Chatterkick to leverage the solid foundation and relationships we've built to drive traffic to The Maid's website and ultimately increase leads through their online estimate request form while keeping the cost per lead low.

About The Maids

The Maids is a quality leader among the many cleaning companies in the industry, servicing over 90 major U.S. and Canadian cities with more than 200 franchises. The mark of success in this industry is referrals, trust, and reputation management.

The Solution

A Comprehensive Strategy

To help The Maids reach their goals, Chatterkick developed engaging ad creative featuring an offer from another of The Maids' brand partners, Mr. Clean. Chatterkick maximized the efficacy of the highly engaging creative by utilizing dynamic Facebook advertising features, including carousel ads and video.

Even with the best creative, appropriate targeting is crucial to a successful campaign.

Chatterkick utilized hyper-targeting of highly engaged users as well as retargeting from the website. Within the first three months of 2021, this combination exceeded the total number of leads in 2020 by 18% at a 56% reduced cost per lead.

The Results

10.4K Leads in Q1 2021

152% Increase in Leads from Q4 2020

9.7% Conversion Rate

Content Samples

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Molly Kuehl, Social Media Insights Strategist | (712) 274-3786 |