How SweetGrass Trading Co. Boosted Online Sales with Facebook and Instagram Conversion Advertising

"The Chatterkick team has been great to work with. They are always helping us come up with new, exciting ideas to promote our products and expand our audience. We have seen tremendous growth in social engagement since beginning our relationship with Chatterkick. I really consider us a “team” because of how well we all work together toward the common goal of increasing awareness of the SweetGrass brand – it feels like the Chatterkick team truly cares about achieving this goal alongside us."

Molly — SweetGrass Trading Co.

The Challenge

Relaunching an Existing Brand

SweetGrass Trading Co. engaged Chatterkick to help drive sales and conversions from social media channels such as Facebook and Instagram. Their current product shots needed to be optimized and re-photographed in order to connect a new audience to both the product and the story behind it.

About SweetGrass Trading Co.

SweetGrass Trading Company, a member of Ho-Chunk Trading, manufactures and distributes authentic Native American food and handcrafted gift items.

The Solution

A Compounding Strategy

Chatterkick created a long-term strategy built to drive conversations, increase conversions and build customer loyalty over time. Utilizing social platform-specific content which included new environmental product shots, videos, and social copy for organic and paid campaigns. Proper Facebook Pixel implementation leveraged audience targeting including custom audiences and remarketing. Within months of the conversion campaign’s launch, Sweet Grass Trading doubled its return on ad spend (ROAS).

Create a Lifestyle Brand with a Story that Makes an Impact - Working side-by-side with their internal team, Chatterkick captured stories from the tribes and paired those with lifestyle photos of the product. This created entertainment and interest validated by social proof.

Optimize Using A/B Testing and Dynamic Ads - Dynamic Creative is Facebook’s way of addressing the need to split test creative and copy within the advertising platform. Chatterkick developed an ad strategy that maximized learning and testing while still focusing on conversions and sales.

Develop a Comprehensive and Consistent Customer Experience - Building an internal resource to help customers navigate buying experiences, questions, and concerns significantly increased total sales and loyalty. Chatterkick created a FAQ database matched with genuine feedback and moderation.

The Results

A 600% increase in social engagement and a 1,660% increase in web traffic within a year.

7X Return on Ad Spend

Leveraging these tactics alongside an in-depth overarching strategy, Chatterkick was able to increase social engagement, website traffic, and online sales.

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Molly Kuehl, Senior Growth Strategist | (712) 274-3786 |