Chatterkick created a long-term strategy built to drive conversations, increase conversions and build customer loyalty over time. Utilizing social platform-specific content which included new environmental product shots, videos, and social copy for organic and paid campaigns. Proper Facebook Pixel implementation leveraged audience targeting including custom audiences and remarketing. Within months of the conversion campaign’s launch, Sweet Grass Trading doubled its return on ad spend (ROAS).
Create a Lifestyle Brand with a Story that Makes an Impact - Working side-by-side with their internal team, Chatterkick captured stories from the tribes and paired those with lifestyle photos of the product. This created entertainment and interest validated by social proof.
Optimize Using A/B Testing and Dynamic Ads - Dynamic Creative is Facebook’s way of addressing the need to split test creative and copy within the advertising platform. Chatterkick developed an ad strategy that maximized learning and testing while still focusing on conversions and sales.
Develop a Comprehensive and Consistent Customer Experience - Building an internal resource to help customers navigate buying experiences, questions, and concerns significantly increased total sales and loyalty. Chatterkick created a FAQ database matched with genuine feedback and moderation.
