Chatterkick created a comprehensive digital strategy to establish Ragan and Massey as a leader in the seed and ag chem industry. Chatterkick developed audience-specific content to grow their social media presence and attract interested consumers to the "where to buy" page on the Ragan and Massey website. We leveraged social media as a customer service tool, and through proper Facebook Pixel implementation, we were able to refine our social reach through custom audiences and remarketing. Our 5-year partnership with Ragan & Massey has resulted in continual YOY growth in conversions, overall audience size, and engagement.
Opened a New B2C Channel By highlighting products via a weekly blog series, sourced UGC, and featured partnership content. This 'customer first' strategy built a loyal following that shifted the perception of Ragan & Massey from a product manufacturer to a trusted source for advice, tips, and effective products.
Showing Customer demand via Increased Web Leads with Targeted Ads on social media and Google ads. With a combination of custom audiences and interest-based targeting, Chatterkick developed an ad strategy that maximized learning and testing while still focusing on conversions and sales.
Tradeshow Promotion and Product Launch by leveraging Ragan & Massey's social channels. Chatterkick used social media to promote and interact with vendors during tradeshows. Social media played an integral role in launching new products and communicating their best uses.
Create a Customer Service Hub by using social media as a communication tool and a FAQ toolkit. Over the lifetime of the partnership, Chatterkick responded to more than 4 thousand incoming questions, comments, and messages each year.
Building a Strong Brand Loyalty through engaging content and timely responses, Chatterkick was able to help Ragan & Massey build exceptional brand loyalty. And Big Box stores took note. Using social proof as an indicator for consumer demand, Ragan & Massey secured an agreement with a national Big Box store to carry their product.
