Community-Informed, Spanish-Language Creative Earned a 30.4% Engagement Rate

A localized campaign strategy helped a regional bank connect more deeply with a key community segment and outperform its English benchmarks across engagement, click-through rate, and cost per landing page view.

About Primebank

Primebank is a community bank rooted in northwest Iowa, with a history that stretches back more than 130 years. Since its founding in 1891, the bank has grown alongside the communities it serves. Expanding locations, evolving services, and continuously investing in new technology to improve access to banking.

Today, Primebank supports individuals, families, and businesses through a full range of financial services, from everyday banking to home loans, commercial lending, and agricultural relationships. Backed by a team of experienced professionals, the bank continues to focus on helping customers build long-term financial success while staying closely connected to the communities it calls home.

The Challenge

The Community at Large

In Sioux City, 22.6% of residents identify as Hispanic or Latino, and 21.6% of people age 5 and older speak a language other than English at home. That local reality is easy to underestimate, but it matters when a bank wants its marketing to reflect the community it serves.

The audience was there, but much of the campaign approach still leaned English-first, which left room for stronger relevance, stronger trust, and a stronger connection with new and existing audiences.

The opportunity was clear. Build additional creative that felt more aligned with how people actually speak, engage, and make decisions in this market, while keeping the work rooted in the community the bank already serves.

The Solution

Strategic Proof

Chatterkick built Spanish-language campaigns from the inside out.

Instead of relying on translation tools, Spanish-speaking Chatterkick team members shaped the messaging to reflect how people actually speak and engage. That same approach carried into the creative. Selecting imagery that felt familiar, relevant, and human to the audience it was meant to reach.

Every decision was guided by lived understanding, not assumption.

The Results

Campaign Impact

The Spanish-language campaign outperformed the English benchmark across every primary metric. It delivered stronger engagement, more efficient clicks, and lower-cost traffic, signaling a stronger connection between the message, the creative, and the audience.

That kind of performance matters in community banking, where trust is a major driver of customer satisfaction and the average retail banking customer now holds three deposit accounts across different institutions. In a competitive market, stronger performance helps a brand build familiarity, stay relevant, and deepen customer relationships over time. J.D. Power also found that less friction and better problem resolution help top-performing banks maintain stronger relationships and stay positioned for growth.

30.40% Engagement Rate

(vs. 4.27% English)

6.04% Click Through Rate

(vs. 2% English)

38¢ Cost Per Landing Page View

(vs. $2.04 English)

876 Website Visits

In 3 months

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Molly Kuehl, Senior Growth Strategist

molly.kuehl@chatterkick.com | (712) 274-3786 | chatterkick.com