Iowans Band Together
With Worldwide "Nice" Social Campaign
"We wanted an economic development project that was built on a virtual platform but with real people in real locations. Chatterkick did an amazing job taking a map with a handful of pins and turning it into an innovative networking tool with immense social and creative value."
Brian — Iowa Project Founder/Board Member
The Iowan Projects challenged Chatterkick to increase sign-ups, social engagement, and brand awareness to link Iowans from around the world on a single social platform and lay the groundwork for real world engagements, profiles, and curated content.
About The Iowan Project
The Iowan Project exists to put Iowans on the map. Literally. A networking tool supported by Iowa Economic Development, The Iowan Project aims to be the source for Iowa ex-pats around the world to find common connections no matter where they live.
An Innovative Strategy
Chatterkick created a 6-month campaign to increase sign-ups and user engagement using Facebook ads, email marketing, and engaging content on Facebook and Twitter.
Using specifically created memes and witty banter, Chatterkick was able to tap into the voice of The Iowan Project without missing a beat, using social shares as an effective word-of-mouth tool, much to the satisfaction of over 1,000 additional pins on the map.
369% Sign-up Increase
$5 Cost Per Sign-up
50,702 Total Social Engagements
779,455 People Reached
878 Conversations Around Iowa
(Facebook Comments, Tweet Engagements)
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Molly Kuehl, Senior Growth Strategist