Greenberg's Gains Over 3,200 Quality Leads Through Email Integrated Giveaway Campaign
About Greenberg's Jewelers
Greenberg's Jewelers has been providing fine jewelry to customers in the Midwest for more than 100 years. Chatterkick has built a strong working relationship with the Greenberg's team and has been their brand partner for over 8 years.
The Challenge
Attract High-Quality Email Subscribers
Greenberg's Jewelers challenged Chatterkick to develop a highly engaging lead campaign to improve and expand the current Greenberg's customer list. The team also wanted to collect valuable customer insights, such as preferred store locations and purchase histories, to inform future marketing and customer care strategies.
The Solution
A Creative Strategy
Chatterkick crafted an eye-catching campaign featuring a free giveaway to encourage email list sign-ups. The campaign used Facebook lead ads in conjunction with a MailChimp integration to remove sign-up and redemption friction. Because of this engineered ease of use, Greenberg's saw an increase of over 3,200 quality leads.
Building Greenberg's list was impactful because their email list consisted of current, past, and interested future customers. Chatterkick used the collected emails to both market to the subscribers via email and built a custom audience to deliver curated Greenberg's content.
This campaign was also named the Campaign of the Year by Sprout Social.
The Results
3.2K Leads via Facebook Lead Form Submissions
84¢ Cost Per Lead
11.5K Clicks on Campaign Creative
5.3K Engagements
255K Impressions
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Molly Kuehl, Social Media Insights Strategist