How Focus Strategies' LinkedIn Campaign Revolutionized Brand Awareness in 2023
"Chatterkick is great. It's the first firm that’s been able to understand that there are multiple bottom lines to what we do, and I really appreciate that."
Megan Kurteff-Schatz, President - Focus Strategies
The Challenge
Focus Strategies, a leader in homelessness reduction, sought to enhance its online presence and engage more effectively with its audience.
About Focus Strategies
Focus Strategies helps communities reduce homelessness by leveraging the power of analytics and an equity-informed systems approach to deliver effective crisis response and expand housing solutions.
They offer a full range of services to advance community strategies to reduce homelessness. From data-driven program evaluation to housing market analyses, and from homelessness response system planning to implementation technical assistance, they partner with communities to achieve significant impact.
The Solution
A Consistent Strategy
Meet Your Audience Where They Are At - Chatterkick identified LinkedIn as the optimal platform for Focus Strategies to connect with professionals, clients, and peers.
Always-On Approach - Chatterkick opted for a continuous flow of recruitment-focused ads in the feed. This "always-on" approach helped to increase brand awareness and overall engagement.
Employee Features - To foster authentic connections between Focus Strategies and the communities they serve, Chatterkick integrated employee-featured content, putting a face to the important work they do.
Monitoring and Measuring - Chatterkick continually optimized content efficacy and targeting to prioritize what was working and minimize what wasn't.
The Results
50% Increase in Followers in 2023
70% Increase in Impressions in 2023
64% Increase in Total Engagements in 2023
All Time Click Through Rate 321% Higher than LinkedIn's benchmark
18% Lower Cost Per Click than the industry average
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