Monthly Content Workflow - To address the consistency barrier, Chatterkick implemented a structured marketing calendar, an approval process, and engaged an expert copywriter. This streamlined approach ensured consistent, high-quality content delivery and significantly improved marketing operations.
Meet Your Audience Where They Are At - Chatterkick identified LinkedIn as the optimal platform for Focus Strategies to connect with professionals, employees, clients, and peers.
Always-On Approach - Chatterkick opted for a continuous flow of recruitment-focused ads in the feed. This "always-on" approach helped to increase brand awareness and overall engagement in a specialized industry.
Employee Features - To foster authentic connections between Focus Strategies and the communities they serve, Chatterkick integrated employee-featured content, putting a face to the important work they do.
Monitoring and Measuring - Chatterkick continually optimized content efficacy and targeting to prioritize what was working and minimize what wasn't.
