The Big Possible was approached by Bikini Sports to take their concept of a men’s lifestyle entertainment show and turn it into reality. The concept started as a YouTube channel with 38k subscribers and only 15 videos.
Through the course of a year, The Big Possible team has grown YouTube to 300k subscribers and 50M+ views. We also contributed production and publishing for 64 new long form videos, 18 of which boast over 1 million views alone.
We didn’t stop there… as the brand was achieving success on YouTube, they asked us to develop an MVP for a membership subscription website and premium content. The MVP is already surpassing expectations with over 150 premium videos, photo galleries, and a consistent subscriber growth rate of 300% month over month.
Notable highlights:
Doubled channel-wide click through from 4.4% to 9.6%
Contributed to consistent growth rate of organic traffic to the new website (from zero to 12K weekly site visits)
Revitalized old content through thumbnail and title testing to 4X monthly channel views
Scope of Work
Content Focus:
Weekly long form videos (6 to 12 minutes)
Social media and shorts content (2x per week)
VIP content and member website MVP (150 videos, plus design)
