Background

The Big Possible was approached by Bikini Sports to take their concept of a men’s lifestyle entertainment show and turn it into reality. The concept started as a YouTube channel with 38k subscribers and only 15 videos.

Through the course of a year, The Big Possible team has grown YouTube to 300k subscribers and 50M+ views. We also contributed production and publishing for 64 new long form videos, 18 of which boast over 1 million views alone.

We didn’t stop there… as the brand was achieving success on YouTube, they asked us to develop an MVP for a membership subscription website and premium content. The MVP is already surpassing expectations with over 150 premium videos, photo galleries, and a consistent subscriber growth rate of 300% month over month.
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Notable highlights:

• Doubled channel-wide click through from 4.4% to 9.6%

• Contributed to consistent growth rate of organic traffic to the new website (from zero to 12K weekly site visits)

• Revitalized old content through thumbnail and title testing to 4X monthly channel views

Scope of Work

• Content Focus:
  • Weekly long form videos (6 to 12 minutes)
  • Social media and shorts content (2x per week)
  • VIP content and member website MVP (150 videos, plus design)
  • Branding and show identity
  • Merchandise design
• Production Process:
  • Casting
  • Pre Production
  • Production
  • Editing
  • Photography
  • Design
  • Publishing & YouTube strategy

Key Growth Metrics

• 300k+ subscribers
• 45M organic views
• 18 videos with 1M+ views