Beth Trejo Turned a Reluctant Listener Into a TikTok Advocate Through Effectively Communicating The Value of Strategy


"Thank you so much for speaking to our group! Great content we will start implementing immediately."

Business Leader - Speaking Event Attendee

Beth's Background

As a professional speaker and entrepreneur with more than 13 years of experience, Beth has a knack for understanding the issues and challenges that businesses face while simultaneously positioning the content to add value and inspire the audience.

Beth has delivered captivating keynote addresses at more than 100 events, conferences, and fundraisers. Her more high-profile speaking engagements include My Place Hotels Annual Convention, The Maids International Growth Summit, US Embassy, Vistage National Speaker, and the NASMD/AIMM Conference.

The Scene

Beth recently presented results-driven social media strategies to a group of fellow Vistage members. During this 2-hour, virtual presentation, Beth shared actionable tactics to increase sales, surface business intelligence, and minimize damage control.

The Story

3-Days After Speaking...

Beth received this email

Because of the long-term contracts with years of business development efforts, I came to our meeting with little interest in the speaker's subject. Particularly, I have personally had no interest in social media.
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​However, your presentation quickly gained my interest.
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​On Thursday, the key brain trust at my company met to review your presentation.  My personal expectation from our internal meeting was a complete change in strategy for employee recruitment and to degree retention.
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​We did decide to totally revise our strategy including moving to TikTok with video (most of us did not have a TikTok account much less a brand account).  We established a brand account last weekend and posted several welding-related videos.
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​In the first couple of days, we received over 900 views, which exceeds our Facebook engagement level over a number of months.
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​Obviously, it takes time to realize our recruitment objectives with any strategic change like we just made, but we are optimistic.
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​I thought that you would like to receive some input on the impact you made, on at least my company, at our meeting.

Business Leader - Vistage Member

The Results

2-Hour Presentation Attended

Resulted in...

1 Brand Strategy Revision

962 TikTok Views

On the first brand TikTok posted

4,580 Total Views

Within the first 10 days of posting to TikTok

164 Likes

Within the first 10 days of posting to TikTok


Discover how Beth's actionable tactics and insights can help your brand.

Inspire and inform any audience with Beth's action-packed keynote series.

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