Chatterkick created a comprehensive digital strategy to establish Arey Jones as a leader in the education space. During the COVID19 pandemic, the need to drive conversations, partner referrals, website conversions, and communicate digitally was heightened. Chatterkick developed audience-specific content alongside tradeshow outreach and optimized advertising campaigns. We leveraged the Hubspot and Salesforce integration with proper Facebook Pixel implementation including, custom audiences and remarketing. Our ongoing partnership with Arey Jones has resulted in continual sales and lead growth, agile adjustments, and alignments with their team. Total website leads continue to grow as well as overall audience size and engagement.
Highlight Technology Partners by sharing content and interacting with them on social media channels such as Facebook, Instagram, LinkedIn, and Twitter.
Increase Web Leads with Targeted Ads on social media and Google ads. With a combination of custom audiences and interest-based targeting, Chatterkick developed an ad strategy that maximized learning and testing while still focusing on conversions and sales.
Tradeshow Alignment and Targeted Outreach strategies were used to focus on quality touchpoints and increase brand awareness to potential prospects. Chatterkick followed all tradeshows Arey Jones was attending, interacted with key accounts on their social media channels, and developed social media content aligning with each tradeshow or event.
Hubspot CRM Connection + Prospect Reporting by using the lead form integration in Hubspot. This integration allowed Chatterkick to view the lead pipeline and contact data to further assist Arey Jones in the sales process by making connections with high-intent prospects on social media. Visibility into website visitors was also leveraged with the Hubspot prospects tool to detect the IP address for each page view. Arey Jones was able to surface publicly available information about the company associated with the visitor's IP address to learn more about the visitors to their site.
