Maximizing Industry Influence Through Strategic Thought Leadership
"You guys are killing it by the way- love everything you are doing!"
Liz Wayne - Owner and Founder of Able Transport Solutions
The Challenge
In a male-dominated logistics industry, Able Transport Solutions faced the dual challenge of establishing its authority and increasing brand awareness. Additionally, there was a need to highlight Liz Wayne's expertise and thought leadership in this sector.
About Able Transport
Specializing in heavy haul and over-dimensional freight, Able Transport Solutions has established itself as a key player in the logistics industry. Led by Liz Wayne, the company prides itself on efficient, reliable service tailored to meet the unique needs of each client.
The Solution
LinkedIn Thought Leadership Campaign
To address these challenges, Able Transport Solutions implemented a LinkedIn Thought Leadership campaign. This strategy involved promoting Liz Wayne's personal content on the company's LinkedIn page, leveraging her insights and expertise to engage with a wider audience.
The campaign focused on sharing thought-provoking content that showcased Liz's deep understanding of the logistics industry, coupled with strategic ad placements to maximize reach and engagement.
The Results
These results significantly outperformed other brand ads run by Able Transport Solutions during the same period, highlighting the effectiveness of the thought leadership approach.
Reached 63% More Users
Vs. the average brand ad during the same time frame.
73% Lower Cost Per Result
Vs. the average brand ad during the same time frame.
62% More Impressions
Vs. the average brand ad during the same time frame.
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