A little about us

We are a team of professional marketing strategists with an innovative online business directory, we passionate in helping small businesses to increase sales and reduce business cost by improve online presence, optimise search engine, AdWord marketing, multilingual marketing, digital campaigns and technology solutions

Our job as marketers are to understand how the customer wants to buy and help them to do so

What you should know about digital marketing?

Some important facts you should know in 2018

Discovery


From the analysis of our research and surveys conducted with hundreds of Australian small business owners, over 70% of them reckoned that competition has increased in the last few years, especially in 2016 and 2017. Over 49% of them surver in business decrease and the rapidly increase of their business cost. Over 20% of them are closing their business in the next 3 month!

Top 3 areas hospitality business owners wish to improve in 2019


· 72% Marketing & Customer retention

· 70% staff resources

· 50% Fitouts and equipment

Top 3 reasons for revenue loss

· 56% Increase competition

· 52% Wasted produce (not selling enough)

· 34% Changes of consumer habits & attitudes

How much digital advertising market grow?

The Australian digital advertising market continues to grow in 2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% - more than any non-digital advertising segment.

Video showed the fastest rate of growth, increasing by 43% to a total of 7%. Mobile grew by 35%, now holding 18% of the total ad market.

Stop overpaying for ineffective marketing

How much is too much for ineffective marketing?


5 Causes of Ineffective Marketing

5 Causes of Ineffective Marketing

  • 1.Based on the current need, the company “Thinks” its marketing is job is done.
  • 2.There is No Coherent Business & Marketing Strategy
  • 3.Failure to establish a unique company image and market positioning that differentiates you
  • 4.Failure to commit the resources needed to develop and execute an ongoing marketing program
  • 5.Search engine invisibility
  • Unfortunately, the vast majority of small and mid-market (SME) companies are experiencing of the above-mentioned results.  Without realizing it their marketing efforts are actually thrusting them [into the commoditization trap], lengthening the sales cycle and eroding their margins.

    To be effective, any marketing effort must make full use of the four Ps that comprise the marketing mix: product, price, place and promotion. Failure in any one of these areas can result in a marketing campaign that falls flat. Small business owners should be aware of telltale signs that their marketing strategies are not achieving the desired results.

    Key factors of online marketing

    Key factors to reach your local customers - 4R

    The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising with a good reward program allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.

    If you’re a small or mid-market B2B company, there is only one purpose for marketing:  to drive sales.  You can do this in four ways:

  • 1.Leverage your sales efforts, increasing the capacity of your sales team.
  • 2.Allow you to enter the conversation earlier, eliminating competition.
  • 3.Move the conversation away from [what’s it cost, to what it’s worth].
  • 4.A combination of the three points above.
  • Effective marketing should be easy to measure.  There are five key measurements for effective marketing:

  • Shorter sales cycle times.
  • Increased number of qualified opportunities seeking your out.
  • Lower sales costs.
  • Higher margins.
  • Increased loyalty as measured by average lifetime and average lifetime value of your customers/clients.
  • Key points to engage target customers effectively

  • Right Timing- reach customers at the right timing when they are thinking about your products or services
  • Right Approach- approach your local customers via media platforms they like to use
  • Right Method- A GREAT OFFER is the best thing to connect with your customers
  • Right Solutions- CONVENIENCE is everything. Maximise your sales and minimise your cost at the same time



  • Solutions that affect your business the most

    A well-designed marketing plan enables you to:

  • Design marketing programs directly relating to your business objectives and guide you in how to best implement them.
  • Identify both a large target market and potential niche markets.
  • Estimate with a high degree of accuracy how customers will respond to advertising; what kind of conversion rates to expect from directed sales calls; the number of visitors to your website and so on.
  • Develop marketing efforts your employees can understand and support (a crucial part of getting that message across to customers).
  • Manage the budget allocated for marketing and keep you focused and free of distractions.
  • Improve Search marketing

    We strategically work with mainstream search engines including Google, Yahoo, Bing, Ask.com and AOL.com to promote our local business members by CEO and other effective campaigns. We leverage internet traffic from organic searches and direct them to your page listed in www.bestbuisnesslocal.com.au

    We generate more views by promoting keywords that related to your product, services and special discounted offers. Engage viewers with attractions and encourage immediate actions for online enquiries and instant booking.

  • Effective List - help your business to stand out in online searches
  • KEYWORDS promotion - the best tool to find new customers
  • read more & book for a free consultation
  • Increase Online sales

  • Online reservations - engage your customers at the best timing
  • Online ordering - generate sales at the lowest cost
  • read more & book for a free consultation
  • Strong Customer retention

  • Loyalty program - retain existing customer, increase repeat business
  • Effective communication channel - keep your customers in touch closely
  • read more & book for a free consultation


  • Advance marketing

    SEO - Search Engine Optimisation (see explanation)

  • All major search engines such as GoogleBing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Our service is to optimise your website contents and relevant links to enable your website performs better in organic searches.
  • PPC - Pay Per Click search marketing

  • PPC ads are paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
  • In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
  • BBL website translation- Establish and promote you online platform in Asian languages

  • We provide professional translation for your website contents and marketing collaterals into Chinese so you can promote your business to the phenomenal Chinese tourists and local Chinese clientele.
  • Turbo gear marketing- accelerate your sales from the fast growing Chinese tourist market

  • Our marketing specialist can tailor marketing campaigns and promote your specials via multimedia including the most popular Chinese social medias
  • read more & book for a free consultation


    Quality is never an accident. It is always the result of intelligent effort

    Why we are different?

    Why we are different?

    Comparison of solutions, services and pricing

  • Search Marketing & Business Directory
  • read more & Book for a demo

  • Online Booking & Online Ordering
  • read more & book for a demo

  • Stop using paper reward card and set up a Loyalty Program & Direct Marketing program with your own brand
  • We provide the most complete and innovative white-label reward and loyalty program with a very affordable price. Our all-in-one loyalty program enable you to retain your existing clientele and increase repeat business painlessly.
  • All features you can see above are all included in one user friendly program
  • 1.We provide you a mobile Web-App with your own brand, so all of your existing customers can start using the reward program
  • 2.You can send promotions and special offers directly to your clientele by email or SMS anytime, anywhere
  • 3.You can create your own DIGITAL GIFT CARD and sell to your members
  • 4.You can create a Digital (paperless) reward card for your customers
  • 5.Manage one program painlessly, no matter how many store you have
  • read more & Book for a demo

    Video marketing works!

    Video Boosts Conversions and Sales

    Powerful video marketing

    Effortless and powerful VIDEO MARKETING


    We’ve all heard of the marketing trend in video, which has been gaining prominence in digital marketing. The video marketing trend in past years has been simply phenomenal. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity to increase sales without costing a fortune.

    63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

    Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing? The answer is simple: Yes, it’s worth it. Here are some important reasons why you should use Best Business Local video marketing platform.

    1. Video Boosts Conversions and Sales - Boost your sales effectively

    2. Video Shows Great ROI - Check our great price now!

    3. Video Builds Trust - People will follow what they see rather than what they hear

    4. Google Loves Videos - All social medias work the same way

    5. Video Appeals to Mobile Users - Audiens love watching videos

    6. Video Marketing Can Explain Everything - a 30 second video works better than thousand words!

    7. Video Encourages Social Shares - this is how to make words of mouth works faster than ever!

    8. We have team of video marketing specialists - they will help you to conduct and enjoy filming your own video with an easy instruction simple as 123!


    Multilingual promotions

    Maximise your sales opportunity

    from the Chinese tourist market

    Accelerate into the Chinese tourist market

    MAXIMISE your brand’s exposure

    to the China’s outbound travel market

    During Feb 2017 - Feb 2018, China continued to drive growth in visitation with an increase in visitors and increased their spending in accommodation by 8% and other spendings by 8%. China alone accounted for 52% of total growth in international visitor spend during the year.

    China has a population of 1.38 billion people, 679,354 visitors came to Australia for holiday. Chinese tourists spent $10.4 billion while in Australia in 2017. The most popular destinations were Sydney, Melbourne and Gold Coast.

    Promote your website and other marketing collaterals with your target audience's language

  • China is a Mobile-First nation (forbes.com), where their locals are practically doing everything on their smartphones. It's very helpful to have your websites, booking platforms and marketing collaterals are effectively engaging with the Chinese target audiences, your branding and marketing content need creative Translation.
  • Creative Translation can effectively adapts your branding and marketing messages from one language into another, whilst maintaining the original message intent, style, tone-of-voice and context.
  • Transcreation evokes the same emotional and contextual relevance of your source content, at the same time creates that visual imagery in the minds of your target readers.
  • Professional website & marketing collaterals translation

  • Translate contents and create a Web Page based on your current design
  • Landing page design in Chinese and other Asian languages
  • Instant online booking service setup in Chinese
  • E-commerce website set up in Chinese
  • Marketing campaigns tailored for Chinese market

  • Short-Video & Banner Ad design and placement on popular Chinese mobile Apps (discount packages available)
  • Ad placement to domestic Chinese customers ( any major cities)
  • Ad placement to the overseas Chinese tourists who will visit your city in the next three months (Exclusive Advertising channels)
  • Ad placement to the overseas Chinese tourists who are visiting your city now (Exclusive Advertising channels)
  • Get more info & book for free consultation


    So what's next?

    If you like what you saw here, we'd love to learn more about your business and expectations.

    Also demonstrate our solutions to you. So let's continue the conversation.

    Contact us at sales@bestbusinesslocal.com.au

    Book for an online demo and a free consultation

    Welcome aboard!

    We look forward to starting successful business journey with you