AI.SHOP Offer
LAUNCHING A NEW E-COMMERCE GIANT IN MACEDONIA
AI.SHOP Proposal
Reference no. OPD - 69.2024
Date of offer - 29.07.2024
BRIEF - Launching a new E-commerce shop
- Brand name: TBD, client is Ana Isaieva
- Platform type: Completely digital
- Product category: E-commerce
- Website platform: Custom website with CMS, manager by GSM Media
- Client goals: Launch a new e-commerce shop on the Macedonian market
- Campaign types: All digital channels
- Campaign budget: TBD
- Campaign KPIs: TBD
Thank you for the opportunity.
At OnPoint Digital, we specialize in creating unique experiences that bring your clients closer to you. By presenting your brand & products in the best possible light through innovative marketing strategies, we ensure your message resonates and captivates. Our team comprises creative individuals, dreamers, marketers, and award-winning professionals, all dedicated to taking your promotion to the next level.
With worldwide experience running campaigns across six different continents, we possess the skills, tools, and know-how to realize your project in full. Our expertise in both digital and traditional platforms allows us to create comprehensive and effective marketing strategies tailored to your specific needs.
Based on the information provided, we will define a detailed workflow to develop the necessary digital assets for the launch. We will conduct comprehensive market research to understand the competitive landscape, target audience preferences, and key market trends. This research will inform our strategy to ensure that your E-commerce store’s message is both impactful and resonates with the audience.
Our digital marketing strategy will include optimizing your website to ensure it is engaging, user-friendly, and SEO-optimized. We will create buzz around the variety of products with engaging content, (possible) influencer partnerships, and targeted ads across social media. High-quality content such as blogs, videos, and product reviews will be produced to educate and engage consumers, while targeted email campaigns will nurture leads and convert them into loyal customers.
Success will be measured through a range of KPIs, which will be determined based on specific campaign goals. These might include metrics such as website traffic, social media engagement, conversion rates, and sales figures. The budget will be determined to ensure an effective allocation of resources across various channels.
At OnPoint Digital, we are excited to partner with you to launch a campaign that not only elevates your brand but also creates a strong presence in the Macedonian market. Let’s redefine the E-commerce experience together, one product at a time.
Head of Digital
Our marketing promise.
Our Process
What to expect working with us
Our workflow is structured to procure and analyze all necessary information for your E-commerce store launch. We begin by gathering detailed insights into your brand, market, and target audience. This comprehensive analysis allows us to outline the essential materials, activities, and sources of information required to execute a successful campaign. Our primary goal is to seamlessly fuse your industry knowledge and specific needs with our innovative marketing expertise, creating a powerful digital strategy tailored precisely to your objectives.
We approach each campaign as its own unique project, ensuring that we meticulously address both the global overview and the fine details in every aspect. This personalized approach guarantees that every element of the campaign is crafted with precision and aligns with your brand vision. By treating each campaign with individual attention, we can adapt and refine our strategies to achieve the best possible outcomes.
Some clients that trust us
“OnPoint Digital takes our creative vision and makes it a reality. Easy to work with, great care of details and on point every time.”
- Marko Horvat, CEO of HYUNDAI-AT
Project specifications
Proposed activities
Description | Item | Quantity | Price |
|---|---|---|---|
Teaser Campaign (First 3 Weeks) Our team will produce up to 3 original creative pieces per week, each adapted into different formats to suit various social media platforms and ad requirements. These creatives will be visually appealing and aligned with your E-commerce store’s brand voice and messaging, ensuring consistency and impact across all channels. Launch Campaign (Week 4) Our team will continue to produce up to 3 original creative pieces per week, focusing on high-impact launch content. These pieces will include engaging visuals, product showcases, and compelling calls-to-action, all tailored to various social media platforms and ad formats. Social Media Activities Daily Posts: Share daily updates and product highlights to keep the audience engaged. Launch Date Announcement: Officially announce the launch date across all platforms, building anticipation and excitement. Live Launch Event: Host a live virtual launch event on platforms like Instagram Live or Facebook Live, showcasing the products and offering exclusive discounts for attendees. | |||
Digital marketing activities Content Management Our team will produce up to 3 original creative pieces per week, each adapted into different formats to suit various social media platforms and ad requirements. These creatives will be visually appealing and aligned with your E-commerce store’s brand voice and messaging, ensuring consistency and impact across all channels. Develop Social Media Campaigns We will develop targeted social media campaigns focused on increasing reach and impressions to build strong brand awareness in North Macedonia and beyond. These campaigns will utilize compelling visuals and messaging to capture the attention of your target audience and create a lasting impression. Implement Advanced STP Strategies Advanced Segmentation, Targeting, and Positioning (STP) strategies will be implemented to ensure precise customer acquisition. This involves identifying and targeting specific audience segments with tailored content that resonates with their preferences and behaviors, maximizing the effectiveness of our marketing efforts. Manage Campaigns Daily Our team will manage all social media campaigns on a daily basis to ensure optimal performance. This includes monitoring engagement, adjusting strategies as needed, and responding to audience interactions in real-time to maintain a dynamic and engaging online presence. Provide Report Dashboard We will provide a comprehensive report dashboard with monthly updates on campaign performance. These reports will include key metrics such as reach, impressions, engagement rates, and conversion rates, allowing you to track progress and make data-driven decisions. By implementing this comprehensive social media marketing strategy, we aim to effectively promote your E-commerce store, building strong brand recognition and engaging with your target audience in North Macedonia and beyond. | |||
TOTAL COST PER MONTH | 300,00 € | 1Month | 300,00 € / month |
Optional services | |||
GDN Campaigns Selection of Appropriate Channels and Platforms for Promotion We will carefully select the most suitable channels and platforms within the Google Display Network (GDN) to promote your E-commerce store. This involves analyzing audience behavior, market trends, and platform effectiveness to ensure your ads reach the right people at the right time. Creation of Static Banners for Website Promotion Our team will design and produce up to 4 high-quality static banners per month for website promotion. These banners will be visually appealing and aligned with your E-commerce store’s branding, ensuring consistency and engagement across various platforms. Creation of Animated HTML5 and AMPHTML5 Banners In coordination with a designer, we will create up to 2 animated HTML5 and AMPHTML5 banners per month. These dynamic banners will be designed to promote your E-commerce store’s websites and mobile applications, capturing the attention of your audience with engaging visuals and animations. Creation of Dynamic Banners in Responsive Format We will develop an unlimited number of dynamic banners in responsive formats to ensure optimal display across various devices and screen sizes. These banners will adapt to different environments, maximizing their effectiveness and reach. Defining KPIs and Monthly Performance Reports Key Performance Indicators (KPIs) will be defined to measure the success of your GDN campaigns. We will provide monthly reports detailing the achieved performance, including metrics such as impressions, clicks, conversions, and return on investment. Creation of the Report Dashboard A customized report dashboard will be created according to your instructions, providing a clear and comprehensive overview of campaign performance. This dashboard will allow you to easily track progress, analyze data, and make informed decisions based on real-time insights. By implementing these GDN campaign strategies, we will effectively promote your E-commerce store, ensuring widespread visibility and engagement across the Google Display Network. | 200,00 € | 1Month | 200,00 € |
SEM Campaigns We will conduct comprehensive keyword analysis using two methods: the historical method of search volume and popularity, and trend projection. This dual approach ensures that we identify both established and emerging keywords relevant to your E-commerce store. Defining Target Keywords for Campaigns Based on our keyword analysis, we will define a set of target keywords tailored to your campaigns. These keywords will be strategically selected to maximize search engine visibility and attract high-quality traffic to your website. Creation of Static and Dynamic Creatives In alignment with your directions, we will create both static and dynamic creatives for your SEM campaigns. These creatives will be designed to capture the attention of your target audience and drive engagement, ensuring consistency with your E-commerce store’s brand messaging. Optimizing Campaigns According to a Defined Sales Funnel Our team will optimize your SEM campaigns based on a clearly defined sales funnel. This involves tailoring ad content and targeting strategies to guide potential customers through each stage of the funnel, from awareness to conversion. Defining KPIs and Monthly Performance Reports We will define Key Performance Indicators (KPIs) to measure the success of your SEM campaigns. Monthly performance reports will be provided, detailing metrics such as impressions, clicks, conversion rates, and return on investment. These reports will offer insights into campaign effectiveness and areas for improvement. Creation of the Report Dashboard A customized report dashboard will be created according to your instructions. This dashboard will provide a clear and comprehensive overview of campaign performance, allowing you to easily track progress and make informed decisions based on real-time data. By implementing these SEM campaign strategies, we will enhance your E-commerce store’s online visibility, drive targeted traffic, and achieve measurable results through data-driven optimization and comprehensive reporting. | 100,00 € | 1Month | 100,00 € |
Ready to get started?
Thank you.
Hope to hear from you soon.