Logos Search Marketing
Golden Years Retirement Homes
Aged care is a competitive industry – especially when it comes to search engine results.
Golden Years Retirement Homes were looking to start a new AdWords campaign that would reduce the cost per click while still generating website leads.
Knowledge is Golden
Golden Years Retirement Homes had an established search marketing campaign, but without a dedicated SEO manager its efficiency had dropped.
Knowing that efficiency and effectiveness are especially important in the world of search, Golden Years approached Logos in need of an update.
An eye for detail
After a thorough performance review of all Golden Years’ AdWords campaigns, we advised the adjustment of placing spend on only the highest performing keywords, as well as focusing on the much-searched but under-leveraged ‘home care’ search term.
Extra time spent in the research and competitor analysis phase was imperative. Golden Years didn’t just need great ads; they needed to out play their competitors.
“Logos helped us reduce our spend and get more leads from the day the new campaign went live.”
Head of Digital Acquisitions, Golden Years Retirement Homes
Clicks were up from the first day of the campaign, and continued strong throughout the campaign.
This was aided by Golden Years respected product and well designed website, which helped to convert leads. Ultimately, at the end of just one month, the campaign saw a 33% increase in leads from search with a 50% reduction in cost per click – the campaign was rolled over to the next month and continued to perform.
Scope of work
‘Home Care’ Search Campaign
- Competitor review
- Current campaign review
- New proposed strategy and budget
- Ad writing
- Performance report