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2026 Media Kit

About Us

LOCALE is an omni-channel marketing company that uses a 360 team approach to create custom content for Californians through our digital, creative, content, social and email channels.

Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live and where they want to go. Locale is locally owned.


Partners


Partner Testimonials

"I have worked with Mike and the Locale team for five plus years now. Team Locale has become of my favorite industry partners! Not only are they aligned with our Kimpton brand, culture, vision, human and business objectives – they continue to stretch and challenge themselves and their business model to extend cutting-edge creative solutions that define relevancy with precise attention to detail and professionalism."

—Christine Delgado, Director of Sales & Marketing, Kimpton Rowan Palm Springs


Partner Testimonials


Partner Testimonials

"We love working with the team at LOCALE to help elevate our transportation brand and highlight all of the great destinations in Southern California. The audience that follows LOCALE is really interested in learning about all of the cool places to go, things to do, and general lifestyle vibe that we love tapping into."

—Sheri Candler, Digital Marketing Manager, Metrolink


Partner Testimonials

"The LOCALE team has been nothing short of amazing to us. Mike and everyone else has been a crucial part to our Brand's success. From Email campaigns, social media giveaways, Digital Display Ads and more they have helped us grow exponentially in multiple markets. They have been a trusted partner that we have and will continue to rely heavily on!"

—Matthew Carter, Marketing Manager, Pacific Catch


Partner Testimonials

"Creative content, thoughtful analytics and ensuring we reach the right audience are just a few of the reasons LOCALE is a perfect fit for Lido Marina Village. As a consumer, I love LOCALE's dining and travel guides when researching the best new spots in SoCal - and beyond!"

—Michelle St. Amour, Director of Marketing, Lido Marina Village / DJM Capital


Partner Testimonials

"Working with Mike and his team has not just brought great results but has been extremely enjoyable. They are very professional but still let you feel like you are part of the team. Very responsive to any edits or changes and proactive with new ideas. 10/10 Would recommend."

—Ducote Contreras, Director of Operations, Finance, and Marketing, Volo Sports


Partner Testimonials

"Mike and his team make it very easy to work with them. Not only are they just all around nice people, they make my job very easy. They ensure that our marketing campaigns drive results by laying out a clear plan, setting up a pre-planning call with the team and making the execution very easy. They do all the heavy lifting by creating content, drafting editorials, and developing targeted campaigns that deliver. All around a great partner to our resort!"

—Emily Koch, Director of Marketing, Park Hyatt Aviara Resort, Golf Club & Spa


Case Studies



Case Studies




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Case Studies




Case Studies



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Case Studies




Case Studies






Case Studies




Demographics

Across all of our mediums we reach a very particular demographic.

OUR AUDIENCE

DEMOGRAPHIC

78% Female

72% Age 25-54

93% Lives in California

Makes over $150K annually

College Graduate

Has a home value over $1M

Analytics

United States

California 78.47%

Washington 2.11%

Texas 1.75%

New York 1.73%



California

Los Angeles 26%

San Diego 24%

Orange County 22%

Palm Springs 19%


Followers

Age

27%

Age 25-34

25%

Age 35-44

20%

Age 45-54

Income

30%

200,000+

40%

150,000-200,000

18%

100,000-150,000

IMPRESSIONS

600,000,000 Impressions + Video Views Annually

Website

  • 50M Impressions

Email

  • 4M Impressions
  • 68K + Email Subscribers
  • Open Rate: 35-45%
  • Average Click Rate: 2.1%


Instagram

  • 250M Impressions
  • 500K+ Followers

TikTok

  • 100M Impressions
  • 250K+ Followers
  • 30M Hashtag Views

Facebook

  • 200M Impressions
  • 170K+ Followers

Pinterest

  • 12M+ Impressions

YouTube Shorts

  • 500K video views per month
  • Continued focus in 2024

CAMPAIGN STRATEGY

Our 360 Approach to Partnership

Digital Onboarding

You pick the dates, you pick the focus and we build content solutions for you to pick from.

Your "In-House Marketing Team"

Our team tells your story. From editorials, videography, photography and design, we produce high-quality content.

Client Microsite

We build a custom site for you to view your campaign and approve prior to launch. We stay connected to you throughout the campaign process.  We are proactive in requesting needs, dates and times of deliverables.

Campaign Launch

We provide your team with all links, ad creative and social posts the day the campaign launches so you can share across your network.

Post Campaign

We provide detailed case study metrics for your campaign 35 days after your campaign launches.

Sweepstakes Editorial

Campaign B


Campaign Descriptions

EDITORIAL

Platinum Campaign

Campaign A

Campaign B

Campaign C

Custom Web Editorial

X

X




Sweepstakes Custom Editorial



X



SOCIAL MEDIA

Platinum Campaign

Campaign A

Campaign B

Campaign C

Instagram Video Post

X

X

X

X


Instagram Story

X

X

X

X


Facebook Post (video)

X

X


X


Facebook Story

X

X

X

X


TikTok Post

X

X


X


TikTok Story

X

X


X


Pinterest Post

X

X

X



YouTube Shorts Post

X

X


X


EMAIL

Platinum Campaign

Campaign A

Campaign B

Campaign C

Editorial Inclusion in Weekly Email

X

X




Square Ad in Weekly Email

X

X




Sweepstakes Square Ad in Weekly Email






Sweepstakes Dedicated Eblast



X



Dedicated Eblast

X




DIGITAL ADS

Platinum Campaign

Campaign A

Campaign B

Campaign C

Leaderboard (rotating)

X

X

X



Rectangle (rotating)

X

X

X



In Story Ad

X

X

X



Billboard Ad (website front page)

X


X


EXTRAS

Platinum Campaign

Campaign A

Campaign B

Campaign C

Ad Design: If needed

X

X

X



Photographer: If needed

X

X




Videographer: If needed

X

X


X



Descriptions & Pricing

Platinum Campaign - $15,000

Custom Web Editorial

Instagram Video Post


Instagram Story


Facebook Post (video)


Facebook Story


TikTok Post


TikTok Story Post


Pinterest Post (Editorial)


YouTube Shorts Post


Editorial Inclusion in Weekly Email


Square Ad in Weekly Email


Leaderboard (rotating)


Rectangle (rotating)


In Story Ad


Ad Design: If needed


Photographer: If needed


Videographer: If needed


Dedicated E-Blast

Billboard Ad | Website Front Page

Campaign A - $12,000

Custom Web Editorial

Instagram Video Post


Instagram Story


Facebook Post (video)


Facebook Story


TikTok Post


TikTok Story Post


Pinterest Post (Editorial)


YouTube Shorts Post


Editorial Inclusion in Weekly Email


Square Ad in Weekly Email


Leaderboard (rotating)


Rectangle (rotating)


In Story Ad


Ad Design: If needed


Photographer: If needed


Videographer: If needed


Campaign B - $10,000

Sweepstakes Custom Editorial

Instagram Video Post


Instagram Story


Facebook Post (social)


Facebook Story

Sweepstakes Dedicated Eblast

Leaderboard (rotating)


Rectangle (rotating)


In Story Ad


Billboard Ad

Ad Design: If needed

Campaign C - $8,000

Instagram Video Post


Instagram Story


Facebook Post (video)


Facebook Story


TikTok Post


TikTok Story Post


Pinterest Post (Video)


YouTube Shorts Post


Videographer: If needed

Add On's

Dedicated Eblast — $4,000


Social Media Video (only on Instagram) — $6,000


In State travel with lodging provided — $1,000


Out of state travel with lodging provided — $2,000


Follow Us

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