2024 Oklahoma Rainbow Awards Gayla

Sponsorship Deck


Dear Community Partner,
Oklahoma Pride Alliance is honored to continue working to strengthen our 2SLGBTQIA+ community throughout Oklahoma. We know it takes a collective and collaborative effort to be the best we can be for our community - so, we continue to need you and your support.

On behalf of Oklahoma Pride Alliance, I would like to thank you in advance for taking time to review our sponsorship opportunities for our 2nd Annual Oklahoma Rainbow Awards Gayla. I am thrilled to see the growth of the organization by adding another event!

Each sponsorship is an opportunity to build new partnerships and deepen longtime relationships with organizations, community partners, and allies across our region. Together, we can foster collaboration. Together, we can convene, support, and empower diverse leaders who are working to build a better world.

The Oklahoma Pride Alliance is a 501(c)3 non-profit organization with the mission of fostering inclusive, all ages, affirming programming. We’re a community-run organization dedicated to producing the annual Oklahoma PrideFest and Parade, OKC and Oklahoma Pride Month events, and year-round state-wide 2SLGBTQIA+ Pride events that inspire, educate, commemorate, and celebrate our city’s diverse community. At the end of the day, I firmly believe that queer joy is life-saving! We are taking strides towards excellence every year and as such we are proud to be a member of the Oklahoma Center for Nonprofits!

The Oklahoma Rainbow Awards Gayla not only serve as a celebration of 2SLGBTQIA+ culture and progress made, but also as a statement that much work still needs to be done in achieving equity and lived equality for all members of our community. We are fiercely committed to creating safer space for the 2SLGBTQIA+ community through building coalitions and alliances within the across the state of Oklahoma, educating youth about their history as 2SLGBTQIA+ people, as well as advocating cooperation and support from all who value diversity.

With your generous sponsorship/donations we can ensure the success of this wonderful and necessary work, the Rainbow Awards Gayla, the Pride Alliance Festival & Parade, while continuing to grow and support our organization's mission. We can't wait to honor our awards recipients and community leaders and can't wait to partner with you to make magic! We welcome you to join us as we continue to strive for change within our state. It's time to grow with, honor, and celebrate the breadth and depth of our community.

With Gratitude and Pride,
Kylan L. Durant (he/they) | President Oklahoma Pride Alliance, Inc. (formerly OKC Pride Alliance, Inc.)


1. The Gayla ➫


OKLAHOMA PRIDE ALLIANCE RAINBOW AWARDS

Through the rainbow awards, our organization recognizes local and state leaders, change-makers, activists, and community groups making a difference. Award winners will be honored at our Inaugural Oklahoma Rainbow Awards Gayla! The Gayla is time for us to come together as a community to celebrate and honor the hard work we are all doing to make Oklahoma better for 2SLGBTQIA+ people. This work often goes unnoticed and we want to make sure folks are honored every year.

The Rainbow Awards

  • Hot Pink - Sex
  • Red - Life
  • Orange - Healing
  • Yellow- Sunlight- Visibility
  • Green - Nature- Environmentalism/Conservation
  • Turquoise - Magic/Art- Drag/Creatives/Artists
  • Indigo - Serenity
  • Violet - Spirit




2. 2SLGBTQIA+ facts ➫

The 2SLGBTQIA+ community at large -


  • The average 2SLGBTQIA+ household income is between $50,000—$90,000.
  • 84% of the 2SLGBTQIA+ Community purchase from an 2SLGBTQIA+ friendly business.
  • 65% of the 2SLGBTQIA+ Community are college educated.
  • 26% of which have degrees higher than a bachelors.
  • 18% of the 2SLGBTQIA+ Community grosses over $100,000 annually.
  • 8% of the 2SLGBTQIA+ Community have a household including children.
  • The 2SLGBTQIA+ Community has less expenses than that of their heterosexual counterparts allowing for more excess expendable income.

According to the 2012 census, 90% of the 2SLGBTQIA+ Community reported to be extremely brand loyal and use this expendable income on travel, entertainment, and luxury items such as clothing, dining out, bars & clubs and vehicles.


3. Marketing with Pride

Digital Brand Exposure -


The Oklahoma Pride Alliance events are marketed aggressively through major social media platforms before, during, and after the event. The following are examples and results of marketing on various platforms.

Social Media

  • Events and festival are marketed using all major social media outlets
  • Partner with brand ambassadors + community partners before, during, and after the event to increase exposure

Websites

  • Oklahoma Pride Alliance - okpridealliance.org
  • Sponsors are displayed prominently throughout site
  • Site cross marketed with brand ambassadors + community partners, increasing your brand exposure

Online Media

  • Media partnerships increase news articles and coverage prior to, during, and after each event

Total Reach: 31.7k+ and Growing


Facebook Performance

14,000 Followers

A snapshot of our Facebook Insights and Reach



Instagram Performance

15K Followers

A recent snapshot of our Instagram Insights and Reach








4. Sponsorship Opportunities

Sponsorship Levels

Julius “Sip-In” Sponsor (Table Sponsor)

Subtotal
$1,000
Subtotal
$1,000
Description
Item
Quantity
Price
$1,000

EVENT:

One full table reservation (8 guest) 

Each ticket comes with 1 complimentary drink tickets (8 total) 

LOGO/NAME VISIBILITY:

Recognition as Table Sponsor: 

Logo on table

Name listed on sponsor page

Compton’s Cafeteria Sponsor (Bronze Sponsor)

Subtotal
$2,500
Subtotal
$2,500
Description
Item
Quantity
Price
$2,500

EVENT:

One full table reservation (8 guest) 

Each ticket comes with 1 complimentary drink tickets (8 total) 

LOGO/NAME VISIBILITY:

Recognition as Silver Sponsor: 

Logo on table

Logo listed on sponsor page 

Logo on rotation during event

Black Nite Sponsor (Silver Sponsor)

Subtotal
$5,000
Subtotal
$5,000
Description
Item
Quantity
Price
$5,000

EVENT:

One full table reservation (8 guest) 

Each ticket comes with 1 complimentary drink tickets (8 total) 

Logo on rotation during event

Stage acknowledgement

LOGO/NAME VISIBILITY:

Recognition as Gold Sponsor: 

Logo on table

Logo listed on sponsor page

Logo on rotation during event

Cooper’s Do-Nuts Sponsor (Gold Sponsor)

Subtotal
$7,500
Subtotal
$7,500
Description
Item
Quantity
Price
$7,500

EVENT:

One full table reservation (8 guest) 

Each ticket comes with 1 complimentary drink tickets (8 total) 

Logo on rotation during event

Stage acknowledgement

LOGO/NAME VISIBILITY:

Recognition as Platinum Sponsor: 

Logo on table

Name listed on sponsor page 

Logo on rotation during event

SOCIAL MEDIA IMPACT:

1 Collaborative Postings over Social Platforms 

(Twitter, Facebook + Instagram)

Thank You Sponsor Shoutout on stories

Stonewall Presenting Sponsor: Oklahoma Rainbow Awards Gayla (Platinum Presenting Sponsor)

Subtotal
$10,000
Subtotal
$10,000
Description
Item
Quantity
Price
$10,000

RECOGNITION:

​Exclusive Event Presenting Sponsor Naming Rights 

​Listed on all Press Releases

Stage acknowledgement

EVENT:

A 30 sec ad (provided by sponsor) featured before intro of entertainer 

Logo on rotation during event 

Opportunity to speak at event OR up to 1 minute ad played at event 

VIP Experiences:

All guest access to VIP

Two VIP tables of eight with logo on table

Each ticket comes with 1 complimentary drink tickets (16 total)

LOGO/NAME VISIBILITY:

Recognition as Presenting Sponsor: 

Logo on table

Name listed on sponsor page with link to Sponsor website

Logo on Official Gayla Event Page

Listing with Logo Visibility on email blasts

Logo on Event Graphic with “presented by”

SOCIAL MEDIA IMPACT:

​Listed in Facebook Event

Up to 2 Collaborative Postings over Social Platforms 

(Twitter, Facebook + Instagram)

Thank You Sponsor Shoutout on stories

Logo on Event Graphic with “presented by”

5. Next steps ➫



  1. 1.We're rocking and rolling in festival planning+ beyond. Once you know what level is just right for you, let us know and we will:
  2. 2.Send you a copy of a partnership agreement for you to sign and return.
  3. 3.Collect your sponsorship within 30 days of the agreement.
  4. 4.Snag your digital assets to kick-off advertisements
  5. 5.And more!


Who We Are

Oklahoma Pride Alliance is a non-profit 501(c)(3) devoted to Oklahoma's 2SLGBTQIA+ community through fostering inclusive, all ages, affirming programming.

OUR GOAL IS TO ENHANCE OKC’S VISIBILITY AS AN INCLUSIVE + DIVERSE CITY THROUGH INTENTIONAL PROGRAMMING THAT GIVES VISIBILITY TO OUR QUEER SCENE BY COLLABORATING WITH AND PROMOTING LOCAL ARTISTS, COALITIONS, PROMOTERS, BUSINESSES, AND NON-PROFITS.

We know that together, all of this is possible and more. Thanks for your patience as we sweeten-up these benefits in the next few months.

Have an idea? Let's work together to create a custom partnership.


Love wins. Let's win, together.

Got questions, thoughts, or just want to chat? We're all ears!

president@okpridealliance.org


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