Layer 1
Menu


2024 PrideFest

Sponsorship Deck


Dear Community Partner,
​Oklahoma Pride Alliance is honored to continue working to strengthen our 2SLGBTQIA+ community throughout Oklahoma. We know it takes a collective and collaborative effort to be the best we can be for our community - so, we continue to need you and your support.

On behalf of Oklahoma Pride Alliance, I would like to thank you in advance for taking time to review our sponsorship opportunities for our 4th Annual Pride Alliance Festival + Parade scheduled for June 28-30, 2024, at Scissortail Park in Downtown Oklahoma City. This is my fourth year to be a part of this and I am thrilled to be here again as we are planning for an amazing festival.

Each sponsorship is an opportunity to build new partnerships and deepen longtime relationships with organizations, community partners, and allies across our region. Together, we can foster collaboration. Together, we can convene, support, and empower diverse leaders who are working to build a better world.

The Oklahoma Pride Alliance is a 501(c)3 non-profit organization with the mission of fostering inclusive, all ages, affirming programming. We’re a community-run organization dedicated to producing the annual Oklahoma PrideFest and Parade, OKC and Oklahoma Pride Month events, and year-round state-wide 2SLGBTQIA+ Pride events that inspire, educate, commemorate, and celebrate our city’s diverse community. At the end of the day, I firmly believe that queer joy is life-saving! We are taking strides towards excellence every year and as such we are proud to be a member of the Oklahoma Center for Nonprofits!

Our festival and parade serves not only as a celebration of 2SLGBTQIA+ culture and progress made, but also as a statement that much work still needs to be done in achieving equity and lived equality for all members of our community. We are fiercely committed to creating safer space for the 2SLGBTQIA+ community through building coalitions and alliances within the City of OKC and surrounding areas, educating youth about their history as 2SLGBTQIA+ people, as well as advocating cooperation and support from all who value diversity.
​
​With your generous sponsorship/donations we can ensure the success of this wonderful and necessary work, the Pride Alliance Festival & Parade, while continuing to grow and support our organization's mission. This year promises to be a big year as we are working to grow several aspects of the festival and can't wait to partner with you to make magic! We welcome you to join us as we continue to strive for change within our city and state. It's time to grow with, honor, and celebrate the breadth and depth of our community.

With Gratitude and Pride,
​Kylan L. Durant (he/him) | President Oklahoma Pride Alliance, Inc. (formerly OKC Pride Alliance, Inc.)

Check out our 2023 Annual Report!




1. Oklahoma Pride Month ➫

OKLAHOMA PRIDE ALLIANCE PRIDE MONTH EVENTS


OPENING CEREMONIES
​OKLAHOMA CONTEMPORARY ARTS CENTER

SATURDAY JUNE 1, 2024 | 6PM

FESTIVAL
​SCISSORTAIL PARK

FRIDAY-SUNDAY
​JUNE 28-30, 2024

PARADE
​DOWNTOWN OKC

SUNDAY
​JUNE 30, 2024


2. 2SLGBTQIA+ facts ➫

The 2SLGBTQIA+ community at large -


  • The average 2SLGBTQIA+ household income is between $50,000—$90,000.
  • 84% of the 2SLGBTQIA+ Community purchase from an 2SLGBTQIA+ friendly business.
  • 65% of the 2SLGBTQIA+ Community are college educated.
  • 26% of which have degrees higher than a bachelors.
  • 18% of the 2SLGBTQIA+ Community grosses over $100,000 annually.
  • 8% of the 2SLGBTQIA+ Community have a household including children.
  • The 2SLGBTQIA+ Community has less expenses than that of their heterosexual counterparts allowing for more excess expendable income.
  • Global purchasing power of the 2SLGBTQIA+ Community is $3.9 trillion.

According to the 2012 census, 90% of the 2SLGBTQIA+ Community reported to be extremely brand loyal and use this expendable income on travel, entertainment, and luxury items such as clothing, dining out, bars & clubs and vehicles.


3. Marketing with Pride ➫

Digital Brand Exposure -


The Oklahoma Pride Alliance events are marketed aggressively through major social media platforms before, during, and after the event. The following are examples and results of marketing on various platforms.

Social Media

  • Events and festival are marketed using all major social media outlets
  • Partner with brand ambassadors + community partners before, during, and after the event to increase exposure

Websites

  • Oklahoma Pride Alliance - okpridealliance.org
  • Sponsors are displayed prominently throughout site
  • Site cross marketed with brand ambassadors + community partners, increasing your brand exposure

Online Media

  • Media partnerships increase news articles and coverage prior to, during, and after each event

Total Reach: 28k+ and Growing


Facebook Performance

13,093 Followers

A snapshot of our Facebook Insights and Reach



Instagram Performance

12.3K Followers

A recent snapshot of our Instagram Insights and Reach










Twitter Performance

2,651 Followers

A recent snapshot of our Twitter Follower count



4. Community Partners ➫


We know
​Pride saves lives.
​—

We need your help to deliver the much-anticipated elements of Pride that build community, inspire + empower hundreds of thousands and help to save lives.

A few of our incredible community partners + sponsors:

Read the resolution of support for Oklahoma Pride Alliance (formerly OKC Pride Alliance) from the Staff + Board of our state's advocacy organization, Freedom Oklahoma.


Read Now


5. Presenting Sponsorship Opportunities ➫

PrideFest 2024 Estimated Costs - $253,103

  • Programming: $91,375
  • Security/Medical Personnel: $23,000
  • Signage: $2,000
  • Rentals (AV, Venue, Tenting, Etc.): $99,547
  • Permitting and Insurance: $3,500
  • Parade Safety Parameters: $8,263
  • Food/Beverage: $20,138
  • Volunteer Shirts: $3,280
  • Interns: $2,000

Sponsorship Levels -

RAINBOW LEVEL | OKLAHOMA PRIDEFEST PRESENTING SPONSOR (SOLD)

Subtotal
$50,000
Subtotal
$50,000
Description
Item
Quantity
Price

RAINBOW - Exclusive Naming Rights as Presenting Sponsor of the Oklahoma PrideFest in Downtown OKC


Downtown Oklahoma PrideFest is a three-day event that gathers Oklahoma's 2SLGBTQIA+ community and allies to celebrate, commemorate, and honor queerness in a state that too often fights against us.

$50,000

RECOGNITION:
​Exclusive Festival Naming Rights
​Listed on all Press Releases

Website Visibility:
​Presenting Sponsor Logo Placement on Homepage

Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Pages with link to Sponsor Website

EMAIL BLASTS:

Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Listed in Facebook Event

IG Stories Sponsor Shoutout

Up to 4 Collaborative Postings over Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Main Stage Video Wall Placement

One Booth Space of Choice up to 20X10

LOGO VISIBILITY:

Official Committee T-Shirt

Official Volunteer T-Shirt

Priority Placement on Festival Banner

PARADE PARTICIPATION:
​Preferred placement - 1 entry

VIP EXPERIENCES:
​Can Request up to 25 VIP Lounge Access Passes
​Can Request up to 25 PrideFest T-Shirts

PLATINUM LEVEL | PRESENTING SPONSOR OF THE MAIN STAGE

Subtotal
$35,000
Subtotal
$35,000
Description
Item
Quantity
Price

PLATINUM | Exclusive Naming Rights as Presenting Sponsor of the Main Stage

$35,000

WEBSITE VISIBILITY:
​Logo Placement on Homepage

Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page with link to Sponsor Website

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Listed in Facebook Event

IG Stories Sponsor Shoutout

Up to 3 Collaborative Posts over Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Main Stage Video Wall Placement

One Booth Space of Choice up to 20X10

Placement on Festival Banner

LOGO VISBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

Exclusive Main Stage Banner

Main Stage Video Wall Placement

PARADE PARTICIPATION:
​1 Parade Entry

w/ Priority Placement

VIP EXPERIENCES:
​Can Request up to 20 VIP Lounge Access Passes
​Can Request up to 20 VIP Official PrideFest T-shirts

DIAMOND LEVEL | PRESENTING PARADE SPONSOR

Subtotal
$20,000
Subtotal
$20,000
Description
Item
Quantity
Price

DIAMOND LEVEL | Exclusive Parade Naming Rights

$20,000

WEBSITE VISIBILITY:
​Logo Placement on Homepage

Logo on Official Parade Event Page

Logo on Sponsorship Web Page with link to Sponsor Website

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Listed in Facebook event

IG Stories Sponsor Shoutout

Up to 2 Collaborative Posts over Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Main Stage Video Wall Placement

One Booth Space of Choice up to 20X10

Placement on Festival Banner

LOGO VISIBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​1 Parade Entry

w/ Priority Placement

VIP EXPERIENCES:
​Can Request up to 15 VIP Lounge Access Passes
​Can Request up to 15 Official PrideFest T-shirts

EMERALD LEVEL | OPENING CEREMONIES SPONSOR (SOLD)

Subtotal
$10,000
Subtotal
$10,000
Description
Item
Quantity
Price

EMERALD LEVEL | Exclusive Naming Rights to the Opening Ceremonies Event at Oklahoma Contemporary Arts Center on June 1, 2024

$10,000

WEBSITE VISIBILITY:
​Logo Placement on Homepage

Logo on Official Opening Ceremonies Event Page

Logo on Sponsorship Web Page with link to Sponsor Website

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Listed in Facebook event

IG Stories Sponsor Shoutout

Up to 1 Collaborative Posts over Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Main Stage Video Wall Placement

One Booth Space of Choice up to 20X10

Placement on Festival Banner

LOGO VISIBILITY:

Banner at Opening Ceremonies
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​1 Parade Entry

w/ Priority Placement

VIP EXPERIENCES:
​Can Request up to 10 VIP Lounge Access Passes
​Can Request up to 10 Official PrideFest T-shirts

6. Sponsorship Opportunities ➫

Sponsorship Levels -

GOLD LEVEL

Subtotal
$10,000
Subtotal
$10,000
Description
Item
Quantity
Price

GOLD LEVEL SPONSOR

$10,000

WEBSITE VISIBILITY:

Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page with link to Sponsor Website

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Listed in Facebook Event

Up to 1 Collaborative Post over Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Main Stage Video Wall Placement

One Booth Space of Choice up to 20X10

Placement on Festival Banner

LOGO VISIBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​Preferred placement - 1 entry

VIP EXPERIENCES:
​Can Request up to 8 VIP Lounge Access Passes
​Can Request up to 8 Official PrideFest T-Shirts

SILVER LEVEL

Subtotal
$7,500
Subtotal
$7,500
Description
Item
Quantity
Price

SILVER LEVEL SPONSOR

$7,500

WEBSITE VISIBILITY:
​Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Mentions/Postings on Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:
​Featured on the Main Stage Video Wall

One Booth Space of Choice up to 10X10

LOGO VISBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​1 entry

VIP EXPERIENCES:
​Can Request up to 6 VIP Lounge Access Passes
​Can Request up to 6 Official PrideFest T-shirts

BRONZE LEVEL

Subtotal
$5,000
Subtotal
$5,000
Description
Item
Quantity
Price

BRONZE LEVEL SPONSOR

$5,000

WEBSITE VISIBILITY:
​Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page

EMAIL BLASTS:
​Listing with Logo Visibility

SOCIAL MEDIA IMPACT:
​Mentions/Postings on Social Platforms 

(Twitter, Facebook + Instagram)

FESTIVAL:

Featured on the Main Stage Video Wall

One Booth Space of Choice up to 10X10

LOGO VISIBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​1 Entry

VIP EXPERIENCES:
​Can Request up to 5 VIP Lounge Access Passes
​Can Request up to 5 Official PrideFest T-Shirts

CRYSTAL LEVEL

Subtotal
$3,500
Subtotal
$3,500
Description
Item
Quantity
Price

CRYSTAL LEVEL SPONSOR

$3,500

WEBSITE VISIBILITY:
​Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page

FESTIVAL:

Featured on the Main Stage Video Wall

LOGO VISIBILITY:
​Official Committee T-Shirt

Official Volunteer T-Shirt

PARADE PARTICIPATION:
​1 Entry

VIP EXPERIENCES:
​Can Request up to 4 VIP Lounge Access Passes
​Can Request up to 4 Official PrideFest T-Shirts

SEQUIN LEVEL

Subtotal
$2,000
Subtotal
$2,000
Description
Item
Quantity
Price

SEQUIN LEVEL SPONSOR

$2,000

WEBSITE VISIBILITY:
​Logo on Official PrideFest Event Pages

Logo on Sponsorship Web Page

FESTIVAL:

Featured on the Main Stage Video Wall

VIP EXPERIENCES:
​Can Request up to 3 VIP Lounge Access Passes
​Can Request up to 3 Official PrideFest T-Shirts

GLITTER LEVEL

Subtotal
$1,000
Subtotal
$1,000
Description
Item
Quantity
Price

GLITTER LEVEL SPONSOR

$1,000

WEBSITE VISIBILITY:

Logo on Sponsorship Web Page

FESTIVAL:

Featured on the Main Stage Video Wall

VIP EXPERIENCES:
​Can Request up to 2 VIP Lounge Access Passes
​Can Request up to 2 Official PrideFest T-Shirts

7. Additional Opportunities ➫

PrideFest 2024 Estimated Costs - $253,103

  • Programming: $91,375
  • Security/Medical Personnel: $23,000
  • Signage: $2,000
  • Rentals (AV, Venue, Tenting, Etc.): $99,547
  • Permitting and Insurance: $3,500
  • Parade Safety Parameters: $8,263
  • Food/Beverage: $20,138
  • Volunteer Shirts: $3,280
  • Interns: $2,000

Additional Opportunities -

COMMUNITY ZONE SPONSOR (SOLD)

Subtotal
$20,000
Subtotal
$20,000
Description
Item
Quantity
Price

COMMUNITY ZONE SPONSOR

Everything included in the Gold Level

Naming rights to the Community Zone area

Name mentioned when welcoming/advertising Community Zone

$20,000

VIP LOUNGE SPONSOR

Subtotal
$20,000
Subtotal
$20,000
Description
Item
Quantity
Price

VIP LOUNGE
​Everything included in the Gold Level

Naming rights to the VIP Lounge

Name mentioned when the VIP Lounge is mentioned

$20,000

YOUTH ZONE SPONSOR

Subtotal
$20,000
Subtotal
$20,000
Description
Item
Quantity
Price

YOUTH ZONE SPONSOR
​Everything included in the Gold Level

Naming rights to the Youth Zone area

Name mentioned when welcoming/advertising Youth Zone

$20,000

VENDOR MARKETPLACE SPONSOR

Subtotal
$15,000
Subtotal
$15,000
Description
Item
Quantity
Price

VENDOR MARKETPLACE SPONSOR
​Everything included in the Gold Level

Naming rights to the Vendor Marketplace (spanning the length of the Scissortail Park promenade)

Name mentioned when welcoming/advertising Vendor Marketplace

$15,000

FAMILY ZONE SPONSOR (SOLD)

Subtotal
$15,000
Subtotal
$15,000
Description
Item
Quantity
Price

FAMILY ZONE SPONSOR
​Everything included in the Gold Level

Naming rights to the Family Zone area

Name mentioned when welcoming/advertising Family Zone

$15,000

PRIDE HQ + VOLUNTEER CHECK-IN SPONSOR (SOLD)

Subtotal
$10,000
Subtotal
$10,000
Description
Item
Quantity
Price

PRIDE HQ + VOLUNTEER CHECK-IN SPONSOR
​Everything included in the Silver Level

Naming rights to the Volunteer Tent

Name mentioned when welcoming/advertising Volunteer Tent

$10,000

YOUTH PRIDE NIGHTS

Subtotal
$6,000
Subtotal
$6,000
Description
Item
Quantity
Price

YOUTH PRIDE NIGHTS SPONSOR
​Everything included in the Silver Level

Naming rights to Youth Pride Nights

Sponsor recognition during events

Advertising if available

(For safety, information about Youth Pride Nights is kept confidential. Please contact us for more information.)

$6,000

GOLF CART SPONSOR

Subtotal
$5,000
Subtotal
$5,000
Description
Item
Quantity
Price

GOLF CART SPONSOR

Everything included in the Bronze Level

Naming rights to Golf Cart Sponsor

Advertising available on golf cart via vinyl signage

$5,000

WATER STATION + COOLING ZONE SPONSOR

Subtotal
$5,000
Subtotal
$5,000
Description
Item
Quantity
Price

WATER STATION + COOLING ZONE SPONSOR
​Everything included in the Crystal Level

Naming rights to the Water Station and Cooling Zone

Name mentioned when welcoming/advertising Water Tent and Cooling Zone

$5,000

8. Next steps ➫



  1. We're rocking and rolling in festival planning+ beyond. Once you know what level is just right for you, let us know and we will:
  2. Send you a copy of a partnership agreement for you to sign and return.
  3. Collect your sponsorship within 30 days of the agreement.
  4. Snag your digital assets to kick-off advertisements
  5. And more!


Who We Are

Oklahoma Pride Alliance is a non-profit 501(c)(3) devoted to Oklahoma's 2SLGBTQIA+ community through fostering inclusive, all ages, affirming programming.

OUR GOAL IS TO ENHANCE OKC’S VISIBILITY AS AN INCLUSIVE + DIVERSE CITY THROUGH INTENTIONAL PROGRAMMING THAT GIVES VISIBILITY TO OUR QUEER SCENE BY COLLABORATING WITH AND PROMOTING LOCAL ARTISTS, COALITIONS, PROMOTERS, BUSINESSES, AND NON-PROFITS.

We know that together, all of this is possible and more. Thanks for your patience as we sweeten-up these benefits in the next few months.
​
​Have an idea? Let's work together to create a custom partnership.


Love wins. Let's win, together.
​
​Got questions, thoughts, or just want to chat? We're all ears!

president@okpridealliance.org


Website | Facebook | Instagram | Twitter

+