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2024 Media Kit

2024 Media Kit



About Us


The Coastal Insider is an omni-channel marketing company that uses a 360-team approach to create custom content for those living in and visiting the Grand Strand through our digital, creative, content, social and email channels.

The Coastal Insider is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live and where they want to go.

Get to Know Our Audience

Our Demographics

Across all of our mediums we reach a particular demographic.


woman in brown tube top under black jacket


woman in white dress standing on brown grass field during daytime


woman holding cup near table

Female

Age 25-55

90% Live in Horry or Georgetown County

Makes $52k+ Annually

College Graduate

Home Value of $400k+

Interests

Hotels & Travel

Dining

Arts & Entertainment

Home Improvement & Design

Partners we work with

+

Case Studies













Social Media

Impressions

2.6M Annually (and Growing Daily!)

Website

1.5M Impressions

Email

200k Impressions

13k Email Subscribers

30-35% Open Rate

1% Average Click Rate

Instagram

500k Impressions

6k Followers

Facebook

70k Impressions

2.8k Followers

TikTok

120k Impressions

1.5k Followers

YouTube Shorts

62k Impressions


Pinterest

150k Impressions

100k Audience



Campaigns


Campaign Strategies


We have developed a unique approach to marketing your business or event. We assign a campaign launch date based on your schedule. All creative materials and content will be launched on the same day.

Our 360 Approach to Partnership



Welcome Call

Our team is present to listen to what is important to you and, together, we will brainstorm ideas that will increase the effectiveness of your campaign.


In-House Marketing Team

Our team tell your story. From editorials to photography, we produce high quality content. We can also design your advertising.


Communication

We stay connected to you throughout the campaign process. We are proactive in requesting needs, dates, and times of deliverables.


Campaign Launch

We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.


Our Team


A La Carte Services

Videography

Boost your social media presence with our professional videography services. Our expert team captures stunning visuals and tells compelling stories that engage your audience and elevate your brand. Perfect for social media, our high-quality videos ensure your content stands out.

Cost: $390

Click to view sample


Photography

Enhance your social media presence with our professional photography services. Our skilled team captures stunning images that tell your brand's story and engage your audience. Perfect for social media, our high-quality photos ensure your content stands out and makes a lasting impression.

Cost: $390

Click to view sample



Custom Web Editorial

Highlight your business with our custom web editorials. Our team crafts engaging, SEO-optimized articles that tell your unique story and improve your online visibility. Perfect for showcasing your brand, our custom editorials drive traffic and boost your search engine rankings, ensuring your business stands out online.

Cost: $390

Click to view sample



Web Editorial Inclusion

These engaging, SEO-optimized articles showcase multiple businesses, such as "Best of" lists, and are designed to get more traction online. Perfect for boosting your visibility and attracting more customers, our editorials highlight your business among the best in the industry.

Cost: $390

Click to view sample



Web Ad Designs

These engaging, SEO-optimized articles showcase multiple businesses, such as "Best of" lists, and are designed to get more traction online. Perfect for boosting your visibility and attracting more customers, our editorials highlight your business among the best in the industry.

Cost: $33 each

Click to view sample



Ad Design in Weekly Email

Reach a wider audience by featuring your ad in our weekly email, sent to over 12.5k subscribers. Whether you provide a design or use one of our professionally crafted ads, this service ensures your business gets maximum exposure and engagement with a targeted audience.

Cost: $260

Click to view sample



Editorial in Weekly Email

Boost your visibility by having your article featured in our weekly email, reaching over 12.5k subscribers. Share your story, showcase your expertise, and engage with a targeted audience. This service ensures your content gets maximum exposure and drives traffic to your business.

Cost: $130

Click to view sample



Captions for Platforms

Enhance your social media presence with our expert caption writing services. We craft engaging, tailored captions that reflect your brand's voice and resonate with your audience. Boost engagement and drive traffic with professionally written social media captions that make your content stand out.

Cost: $130

Click to view sample



Instagram Post

Maximize your reach by having your video posted on our Instagram platform, boasting over 5k followers and excellent engagement rates. Share your content with a wider audience, enhance your brand's visibility, and drive interaction with our highly engaged community.

Cost: $45

Click to view sample



Facebook Post

Expand your reach by featuring your video on our Facebook page, which has over 2.7k followers. Our team will also crosspost your content across multiple related groups, ensuring maximum visibility and engagement. Share your message with a broader audience and boost your brand's presence on Facebook.

Cost: $33

Click to view sample



TikTok Post

Boost your brand's visibility by having your video featured on our TikTok account, which has over 1.5k followers. Share your content with a wider audience and take advantage of our highly engaged community to drive interaction and growth on TikTok.

Cost: $33

Click to view sample



YouTube Short Post

Increase your reach by having your video featured as a YouTube Short on our channel. Share your content with a broader audience and leverage the growing popularity of YouTube Shorts to drive engagement and visibility for your brand.

Cost: $33

Click to view sample



Newscaster-Style Video

Enhance your promotional content with our newscaster-style videos. Our team member acts as a "floating head," providing engaging and relevant narration about your business. This dynamic format captures attention, delivers your message effectively, and adds a professional touch to your videos.

Cost: $65

Click to view sample



Voiceover Script

Elevate your videos with our professional voiceover script writing services. We craft compelling scripts and provide you with an audio file for an additional cost. Perfect for adding a polished and engaging narration to your content, ensuring your message is delivered clearly and effectively.

Cost: $45

We will provide audio file for additional $45.

Click to view sample



Sound Bites (ASMR)

Enhance your video content with our custom sound bites, including ASMR. Our team provides high-quality audio clips that add a unique and immersive element to your videos, making them more engaging and memorable for your audience.

Cost: $65

Click to view sample



Reel Cover Design

Make your Facebook and Instagram Reels stand out with a professional reel cover designed by our graphic designer. Our custom covers enhance your content's visual appeal, attract more viewers, and give your reels a polished, cohesive look.

Cost: $20

Click to view sample



Story Post Design

Boost your social media engagement with our effective story post design services. Our team creates visually appealing and impactful story posts that capture attention and convey your message clearly, helping you connect with your audience in a meaningful way.

Cost: $45

Click to view sample



Text Overlay Suggestions

Enhance your videos with our expert text overlay suggestions. Our team provides creative and impactful text ideas to ensure your message is clear and engaging, helping to capture your audience's attention and improve video performance.

Cost: $45

Click to view sample

Services at A Glance

SERVICES

COST

Custom Web Editorial

$390


Web Editorial Inclusion

$390


In Story Ad in Custom Editorial

$33


In Story Ad (In another related story)

$33


Rectangle Ad (Rotating)

$33


Leaderboard (Rotating)

$33


Instagram Story Post with link

$20


Instagram Post

$46


YouTube Short Post

$33


Facebook Post

$33


TikTok Post

$33


Dedicated/Inclusion Email Blast

$130


Ad Design (Email Ad Inclusion in Weekly Email)

$260


Photographer (if needed)

$390


Videographer

$390


Newscaster Style Post

$65


Captions for Platforms

$130


Voice Over Script

$45


Voice Over recording

$45


Reel Covers

$20


Text Overlay Suggestion

$45


Sound Bites (ASMR)

$65


Story Post Graphic Design

$45


Campaign Descriptions

*Note for Mobile Users: For an optimal viewing experience, please rotate your mobile device.

EDITORIAL

A: The Luxe

B: The Debut

C: The Taste

Custom Web Editorial

✔️



Web Editorial Inclusion


✔️

✔️

SOCIAL MEDIA

A: The Luxe

B: The Debut

C: The Taste

Instagram Post or Contest

✔️

✔️

✔️

Instagram Post with Link to Editorial

✔️


✔️

Instagram Story Post with Links


✔️


Facebook Post (Promoted)

✔️

✔️

✔️

Reel / TikTok / YouTube Shorts

✔️

✔️

✔️

EMAIL

A: The Luxe

B: The Debut

C: The Taste

Editorial Inclusion in Weekly Email

✔️

✔️


Dedicated Email Blast

✔️



Email Ad Inclusion


✔️


Contest Inclusion in Weekly Email



✔️

DIGITAL ADS

A: The Luxe

B: The Debut

C: The Taste

Rectangle Ad (Rotating)

✔️

✔️


Leaderboard Ad (Rotating)

✔️



In-Story Ad in Custom Editorial

✔️

✔️


In-Story Ad (in related story)

✔️



EXTRAS

A: The Luxe

B: The Debut

C: The Taste

Ad Design

✔️

✔️


Photographer (if needed)

✔️

✔️


Videographer

✔️

✔️

✔️

Descriptions & Pricing

*Note for Mobile Users: For an optimal viewing experience, please rotate your mobile device.


Campaign A : The Luxe – $3,000



Custom Web Editorial



Instagram Post



Instagram Story Post with Link to Editorial



Facebook Post (Promoted)



Reel / TikTok / YouTube Shorts



Editorial Inclusion in Weekly Email



Dedicated Email Blast



Rectangle Ad (Rotating)



Leaderboard Ad (Rotating)



In-Story Ad in Custom Editorial



In-Story Ad (in related story)



Ad Design



Photographer (if needed)



Videographer




Campaign B : The Debut – $2,000




Web Editorial Inclusion




Instagram Post




Instagram Story Post with Links




Facebook Post (Promoted)




Reel / TikTok / YouTube Shorts




Editorial Inclusion in Weekly Email




Email Ad Inclusion in Weekly Email




Rectangle Ad (Rotating)




In-Story Ad in Custom Editorial




Ad Design




Photographer (if needed)




Videographer





Campaign C : The Taste – $1,000



Web Editorial Inclusion



Instagram Post



Instagram Story Post with Link to Editorial



Facebook Post (Promoted)



Reel / TikTok / YouTube Shorts



Contest Inclusion in Weekly Email



Videographer



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