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2023 Media Kit


About Us


LOCALE is an omni-channel marketing company that uses a 360 team approach to create custom content for Californians through our digital, creative, content, social, email and print channels.

Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live and where they want to go. Locale is locally owned.


Our Team


Demographics

Across all of our mediums we reach a very particular demographic.

78% Female

72% Age 25-54

93% Lives in California

Makes over $150K annually

College Graduate

Has a home value over $1M

Analytics

United States

California 78.47%

Washington 2.11%

Texas 1.75%

New York 1.73%



California

Los Angeles 27%

San Diego 23%

Orange County 22%

Palm Springs 19%


Followers

Age

27%

Age 25-34

25%

Age 35-44

20%

Age 45-54

Income

30%

200,000+

40%

150,000-200,000

18%

100,000-150,000

Interests

Hotel & Travel

Dining Out

Arts & Entertainment



Impressions

200M+ Annually (and growing daily)

Website

  • 50M Impressions

Email

  • 4M Impressions
  • 64K + Email Subscribers
  • Open Rate: 35-45%
  • Average Click Rate: 2.1%


Instagram

  • 30M Impressions
  • 209K+ Followers

TikTok

  • 60M Impressions
  • 189K Followers
  • 30M Hashtag Views

Facebook

  • 5M Impressions
  • 55K Facebook Likes

Pinterest

  • 4M Impressions

YouTube Shorts

  • New focus for 2023

Google News, Linkedin, Flipboard

  • 1M Impressions


Campaigns



Campaign Strategy


We have developed a unique approach to marketing your business or event.  We assign a campaign launch date based on your schedule. All creative and content will be launched on the same day.

Partner Focused Feature

Campaign A & E

Profile

Renowned Chef Roberto Alcocer Brings a Taste of Valle de Guadalupe to Oceanside


Feature

Laguna Beach Welcomes a New Restaurant That’ll Transport You to Paradise


5 Pro Tips

Female Athlete Danielle Brandon’s 5 Tips for Staying Fit and Building Muscle


Listicle

13 Orange County Happy Hour Spots That’ll Help You Forget It’s Only Monday


10 Things We Love

10 Reasons This Punta de Mita Resort Needs to Be on Your Travel Bucket List


Get the Deets

A Sneak Peek at Beverly Center Restaurant Week Starting September 15 in LA


5 Things We Love

5 Reasons We’re Obsessed With This Modern Convenience Store in La Jolla and Encinitas



Local Focused Listicle

Campaign B and C

Listicle

Example 1

13 Orange County Happy Hour Spots That’ll Help You Forget It’s Only Monday


Listicle

Example 2

Our 11 Favorite Restaurants for a Dinner Date in Laguna Beach


24 Hours/City Guide

Example 1

Where to Dine, Shop and Explore in San Diego’s Bankers Hill Neighborhood


24 Hours/City Guide

Example 2

Anti-Malls and Natural Wine: Your Complete Guide to 24 Hours in Costa Mesa


Monthly Itinerary

15 Activities and Events on Our SoCal Bucket List This June


Seasonal Guide

From a Beer Fest to a Musical Festival, Here’s 5 Events We’re Looking Forward to This Fall in the Desert



Our 360 Approach to Partnership

Welcome Call

Our entire team is present to listen to what is important to you and brainstorm ideas that will increase the effectiveness of your campaign.

In-House Marketing Team

Our team tells your story. From editorials to photography, we produce high-quality content. We can also design your advertising.

Communication

We stay connected to you throughout the campaign process.  We are proactive in requesting needs, dates and times of deliverables.

Campaign Launch

We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.

Post Campaign

We provide detailed case study metrics for your campaign 35 days after your campaign launches.


Case Study

Conrad Punta De Mita

Partner: Renaissance Esmerelda

Del Mar Highlands Town Center

Hygge Home


Campaign Descriptions

EDITORIAL

A:

Takeover

B:

Big Roll Out

C: The

Social

D:

Sweepstakes

E:

Editorial

Custom Web Editorial

✔️




✔️


Web Editorial Inclusion


✔️

✔️




SOCIAL MEDIA

A:

Takeover

B:

Big Roll Out

C: The

Social

D:

Sweepstakes

E:

Editorial

Instagram Post or Contest

✔️

✔️

✔️




Instagram Story Takeover with Link to Story

✔️


✔️




Instagram Story Post with link


✔️


✔️

✔️


Facebook Post (Promoted)

✔️*

✔️

✔️

✔️

✔️


Reel / TikTok / YouTube Shorts

✔️

✔️

✔️




EMAIL

A:

Takeover

B:

Big Roll Out

C: The

Social

D:

Sweepstakes

E:

Editorial

Editorial Inclusion in Weekly Email

✔️

✔️



✔️


Dedicated Email Blast (in market)

✔️



✔️



Email Ad Inclusion in Weekly Email


✔️





Contest Inclusion in Weekly Email



✔️




DIGITAL ADS

A:

Takeover

B:

Big Roll Out

C: The

Social

D:

Sweepstakes

E:

Editorial

Rectangle Ad (rotating)

✔️

✔️


✔️



In Story Ad in Custom Editorial

✔️

✔️





In Story Ad (In another related story)

✔️



✔️

✔️


Leaderboard Ad (rotating)

✔️



✔️



Billboard (one week)




✔️


EXTRAS

A:

Takeover

B:

Big Roll Out

C: The

Social

D:

Sweepstakes

E:

Editorial

Ad Design

✔️

✔️





Photographer (if needed)

✔️

✔️



✔️


Videographer

✔️

✔️

✔️





Descriptions & Pricing

Campaign A: Takeover - $10,000

Custom Web Editorial

In Story Ad in Custom Editorial

In Story Ad (In another related story)

Rectangle Ad (Rotating)

Leaderboard (Rotating)

Instagram Post or Contest

Instagram Story Takeover with Link to Story

Reel / TikTok / YouTube Shorts

Facebook Post (Promoted) $100

Dedicated Email Blast (All Ad Placements) (in market)

Editorial Inclusion in Weekly Email

Ad Design

Photographer (if needed)

Videographer

** Buy 3 or more campaigns - $8,000

** Buy 6 or more campaigns - $7,000

Campaign B: Big Roll Out - $8,000

Web Editorial Inclusion

In Story Ad in Custom Editorial

Rectangle Ad (Rotating)

Instagram Post or Contest

Instagram Story Takeover with Link to Story

Reel / TikTok / YouTube Shorts

Facebook Post (Promoted) $50

Email Ad Inclusion in Weekly Email

Editorial Inclusion in Weekly Email

Ad Design

Photographer (if needed)

Videographer

** Buy 3 or more campaigns - $7,000

** Buy 6 or more campaigns - $6,000

Campaign C: The Social - $6,000

Web Editorial Inclusion

Instagram Post or Contest

Instagram Story Takeover with Link to Story

Reel / TikTok / YouTube Shorts

Facebook Post (Promoted) $50

Contest Inclusion in Weekly Email

Linked in YouTube & Pinterest

Videographer

** Buy 3 or more campaigns - $5,000

** Buy 6 or more campaigns - $4,000

Campaign D: Sweepstakes - $8,000

Contest Editorial


Dedicated Email Blast


Instagram Story Post with link


Facebook Post (Promoted) $50


Rectangle Ad (Rotating)


Leaderboard Ad (Rotating)


In Story Ad (In another related story)

Billboard (one week)

** Buy 3 or more campaigns - $7,000

** Buy 6 or more campaigns - $6,000

Campaign E: Editorial - $6,000

Custom Web Editorial


In Story Ad (In another related story)


Instagram Story Post with link


Facebook Post (Promoted) $50


Editorial Inclusion in Weekly Email


Photographer (if needed)


** Buy 3 or more campaigns - $5,000

** Buy 6 or more campaigns - $4,000

Follow Us

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