2023 Media Kit
About Us
LOCALE is an omni-channel marketing company that uses a 360 team approach to create custom content for Californians through our digital, creative, content, social, email and print channels.
Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live and where they want to go. Locale is locally owned.
Our Team
Demographics
Across all of our mediums we reach a very particular demographic.
78% Female
72% Age 25-54
93% Lives in California
Makes over $150K annually
College Graduate
Has a home value over $1M
Analytics
United States
California 78.47%
Washington 2.11%
Texas 1.75%
New York 1.73%
California
Los Angeles 27%
San Diego 23%
Orange County 22%
Palm Springs 19%
Followers
Age
27%Age 25-34 | 25%Age 35-44 | 20%Age 45-54 |
Income
30%200,000+ | 40%150,000-200,000 | 18%100,000-150,000 |
Interests
Hotel & Travel
Dining Out
Arts & Entertainment
Impressions
200M+ Annually (and growing daily)
Campaigns
Campaign Strategy
We have developed a unique approach to marketing your business or event. We assign a campaign launch date based on your schedule. All creative and content will be launched on the same day.
Partner Focused Feature
Campaign A & E
Local Focused Listicle
Campaign B and C
24 Hours/City Guide
Example 1
Where to Dine, Shop and Explore in San Diego’s Bankers Hill Neighborhood
24 Hours/City Guide
Example 2
Anti-Malls and Natural Wine: Your Complete Guide to 24 Hours in Costa Mesa
Monthly Itinerary
15 Activities and Events on Our SoCal Bucket List This June
Our 360 Approach to Partnership
Welcome Call
Our entire team is present to listen to what is important to you and brainstorm ideas that will increase the effectiveness of your campaign.
In-House Marketing Team
Our team tells your story. From editorials to photography, we produce high-quality content. We can also design your advertising.
Communication
We stay connected to you throughout the campaign process. We are proactive in requesting needs, dates and times of deliverables.
Campaign Launch
We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.
Post Campaign
We provide detailed case study metrics for your campaign 35 days after your campaign launches.
Case Study
Conrad Punta De Mita
Partner: Renaissance Esmerelda
Del Mar Highlands Town Center
Hygge Home
Campaign Descriptions
EDITORIAL | A: Takeover | B: Big Roll Out | C: The Social | D: Sweepstakes | E: Editorial |
Custom Web Editorial | ✔️ | ✔️ | |||
Web Editorial Inclusion | ✔️ | ✔️ |
SOCIAL MEDIA | A: Takeover | B: Big Roll Out | C: The Social | D: Sweepstakes | E: Editorial |
Instagram Post or Contest | ✔️ | ✔️ | ✔️ | ||
Instagram Story Takeover with Link to Story | ✔️ | ✔️ | |||
Instagram Story Post with link | ✔️ | ✔️ | ✔️ | ||
Facebook Post (Promoted) | ✔️* | ✔️ | ✔️ | ✔️ | ✔️ |
Reel / TikTok / YouTube Shorts | ✔️ | ✔️ | ✔️ |
A: Takeover | B: Big Roll Out | C: The Social | D: Sweepstakes | E: Editorial | |
Editorial Inclusion in Weekly Email | ✔️ | ✔️ | ✔️ | ||
Dedicated Email Blast (in market) | ✔️ | ✔️ | |||
Email Ad Inclusion in Weekly Email | ✔️ | ||||
Contest Inclusion in Weekly Email | ✔️ |
DIGITAL ADS | A: Takeover | B: Big Roll Out | C: The Social | D: Sweepstakes | E: Editorial |
Rectangle Ad (rotating) | ✔️ | ✔️ | ✔️ | ||
In Story Ad in Custom Editorial | ✔️ | ✔️ | |||
In Story Ad (In another related story) | ✔️ | ✔️ | ✔️ | ||
Leaderboard Ad (rotating) | ✔️ | ✔️ | |||
Billboard (one week) | ✔️ |
EXTRAS | A: Takeover | B: Big Roll Out | C: The Social | D: Sweepstakes | E: Editorial |
Ad Design | ✔️ | ✔️ | |||
Photographer (if needed) | ✔️ | ✔️ | ✔️ | ||
Videographer | ✔️ | ✔️ | ✔️ |
Descriptions & Pricing
Campaign A: Takeover - $10,000 |
Custom Web Editorial |
In Story Ad in Custom Editorial |
In Story Ad (In another related story) |
Rectangle Ad (Rotating) |
Leaderboard (Rotating) |
Instagram Post or Contest |
Instagram Story Takeover with Link to Story |
Reel / TikTok / YouTube Shorts |
Facebook Post (Promoted) $100 |
Dedicated Email Blast (All Ad Placements) (in market) |
Editorial Inclusion in Weekly Email |
Ad Design |
Photographer (if needed) |
Videographer |
** Buy 3 or more campaigns - $8,000
** Buy 6 or more campaigns - $7,000
Campaign B: Big Roll Out - $8,000 |
Web Editorial Inclusion |
In Story Ad in Custom Editorial |
Rectangle Ad (Rotating) |
Instagram Post or Contest |
Instagram Story Takeover with Link to Story |
Reel / TikTok / YouTube Shorts |
Facebook Post (Promoted) $50 |
Email Ad Inclusion in Weekly Email |
Editorial Inclusion in Weekly Email |
Ad Design |
Photographer (if needed) |
Videographer |
** Buy 3 or more campaigns - $7,000
** Buy 6 or more campaigns - $6,000
Campaign C: The Social - $6,000 |
Web Editorial Inclusion |
Instagram Post or Contest |
Instagram Story Takeover with Link to Story |
Reel / TikTok / YouTube Shorts |
Facebook Post (Promoted) $50 |
Contest Inclusion in Weekly Email |
Linked in YouTube & Pinterest |
Videographer |
** Buy 3 or more campaigns - $5,000
** Buy 6 or more campaigns - $4,000
Campaign D: Sweepstakes - $8,000 |
Contest Editorial |
Dedicated Email Blast |
Instagram Story Post with link |
Facebook Post (Promoted) $50 |
Rectangle Ad (Rotating) |
Leaderboard Ad (Rotating) |
In Story Ad (In another related story) |
Billboard (one week) |
** Buy 3 or more campaigns - $7,000
** Buy 6 or more campaigns - $6,000
Campaign E: Editorial - $6,000 |
Custom Web Editorial |
In Story Ad (In another related story) |
Instagram Story Post with link |
Facebook Post (Promoted) $50 |
Editorial Inclusion in Weekly Email |
Photographer (if needed) |
** Buy 3 or more campaigns - $5,000
** Buy 6 or more campaigns - $4,000