2022 Media Kit
PRINT + DIGITAL
About Us
LOCALE is a multimedia company that uses a 360 team approach to feature what is great about California through our digital, creative, content, social, email and print channels.
Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live. Locale is locally owned.
Our Team
Demographics
Across all of our mediums we reach a very particular demographic.
78% Female
Lives in California
Makes over $125K annually
Age 25-44
College Graduate
Has a home value over $1M
Magazine Readers
Age
29%Age 25-34 | 31%Age 35-44 | 22%Age 45-54 |
Income
30%150,000+ | 40%125,000-150,000 | 18%75,000-125,000 |
Magazine Impressions
300Coastal Southern California Delivery Locations | 50,000Digital Magazine Impressions |
Featured Celebrities
Nicky Hilton
June 2021
Socialite
@nickyhilton
1.2M followers
Tayshia Adams
September 2021
Host of ABC’s The Bachelorette + Former ABC Bachelorette
@tayshia
1.8M followers
Tia Mowry
January 2018
Actress, “Sister, Sister”
@tiamowry
9M followers
Steve Aoki
January 2017
DJ/Music Producer
@steveaoki
9.2M followers
Paige Spiranac
February 2020
Influencer, Professional golfer
@_paige.renee
3.1M followers
The Chainsmokers
September 2016
Musicians
@thechainsmokers
6.8M followers
Fredrik Eklund
March 2021
Realtor
@fredrikeklundny
1.4M followers
Zach King
November 2020
Filmmaker + Illusionist
@zachking
24.4M followers
Impressions
100M+ Annually (and growing daily)
Campaigns
Campaign Strategy
We have developed a unique approach to marketing your business or event. We assign a campaign launch date based on your schedule. All creative and content will be launched on the same day.
Our 360 Approach to Partnership
Welcome Call
Our entire team is present to listen to what is important to you and brainstorm ideas that will increase the effectiveness of your campaign.
In-House Marketing Team
Our team tells your story. From editorials to photography, we produce high-quality content. We can also design your advertising.
Communication
We stay connected to you throughout the campaign process. We are proactive in requesting needs, dates and times of deliverables.
Campaign Launch
We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.
Post Campaign - A | B | C | D
We provide detailed case study metrics for your campaign 35 days after your campaign launches.
Campaign Descriptions + Pricing
A: Takeover | B: Big Roll Out | C: The Social Contest | D: Sweepstakes | E: Editorial | |
Custom Web Editorial | ✔️ | ✔️ | ✔️ | ||
Web Editorial Inclusion | ✔️ | ✔️ | |||
Facebook Post (Promoted) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Instagram Contest, Post or Reel / TikTok | ✔️ | ✔️ | ✔️ | ✔️ | |
Instagram Story Takeover with Link to Story | ✔️ | ✔️ | ✔️ | ||
Rectangle Ad (Rotating) | ✔️ | ✔️ | ✔️ | ✔️ | |
In Story Ad in Custom Editorial | ✔️ | ✔️ | |||
Editorial Inclusion in Weekly Email | ✔️ | ✔️ | ✔️ | ||
Ad Design | ✔️ | ✔️ | |||
Photographer (if needed) | ✔️ | ✔️ | ✔️ | ||
Instagram Story Post with link | ✔️ | ✔️ | ✔️ | ✔️ | |
Dedicated Email Blast | ✔️ | ✔️ | |||
In Story Ad (In another related story) | ✔️ | ✔️ | |||
Leaderboard Ad (Rotating) | ✔️ | ✔️ | |||
Email Ad Inclusion in Weekly Email | ✔️ | ||||
Contest Inclusion in Weekly Email | ✔️ |
Campaign A: Takeover - $10,000 |
Custom Web Editorial |
In Story Ad in Custom Editorial |
In Story Ad (In another related story) |
Rectangle Ad (Rotating) |
Leaderboard (Rotating) |
Instagram Contest, Post or Reel / TikTok |
Instagram Story Takeover with Link to Story |
Instagram Story Post with link |
Facebook Post (Promoted) |
Dedicated Email Blast (All Ad Placements) |
Editorial Inclusion in Weekly Email |
Ad Design |
Photographer (if needed) |
** Buy 3 or more campaigns - $8,000
** Buy 6 or more campaigns - $6,000
Campaign B: Big Roll Out - $8,000 |
Web Editorial Inclusion |
In Story Ad in Custom Editorial |
Rectangle Ad (Rotating) |
Instagram Contest, Post or Reel / TikTok |
Instagram Story Takeover with Link to Story |
Facebook Post (Promoted) |
Email Ad Inclusion in Weekly Email |
Editorial Inclusion in Weekly Email |
Ad Design |
Photographer (if needed) |
** Buy 3 or more campaigns - $6,000
** Buy 6 or more campaigns - $5,000
Campaign C: The Social Contest - $6,000 |
Web Editorial Inclusion |
Instagram Contest, Post or Reel / TikTok |
Instagram Story Takeover with Link to Story |
Instagram Story Post with link |
Facebook Post (Promoted) |
Contest Inclusion in Weekly Email |
Rectangle Ad (Rotating) |
** Buy 3 or more campaigns - $4,000
** Buy 6 or more campaigns - $3,000
Campaign D: Sweepstakes - $8,000 |
Custom Web Editorial About Contest |
Dedicated Email Blast |
Instagram Story Post with link |
Instagram Contest, Post or Reel / TikTok |
Facebook Post (Promoted) |
Rectangle Ad (Rotating) |
Leaderboard Ad (Rotating) |
** Buy 3 or more campaigns - $6,000
** Buy 6 or more campaigns - $5,000
Campaign E: Editorial - $6,000 |
Custom Web Editorial |
In Story Ad (In another related story) |
Instagram Story Post with link |
Facebook Post (Promoted) |
Editorial Inclusion in Weekly Email |
Instagram Story Post with Swipe Up |
Photographer (if needed) |
** Buy 3 or more campaigns - $4,000
** Buy 6 or more campaigns - $3,000
Case Study
Campaign A: Takeover
Campaign B: Big Roll Out
Campaign C: The Social Contest
Campaign D: Sweepstakes
The Magazine
The Magazine
Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:
FOODIE
Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between.
• EAT OR DRINK PROFILES: Celebrity chefs, restaurant owners, and mixologists and bar owners
• MEALS DECONSTRUCTED: We take apart the area’s best dishes and show you what goes into them
• TRENDY FOOD PAGES: The hottest dishes that are all over your Instagram feed and where to grab them
SHOPPE
We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products.
• STYLE OR BEAUTY PROFILES: Fashion designers, boutique owners, models, makeup artists and beauty shop owners
• THAT’S WHAT SHE SAID: A influencer’s view on the perfect day in a local spot
• FASHION SPREAD: Featuring models and designers with a high-fashion approach
ALIVE
From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer
• ALIVE PROFILES: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts.
• NATIVE KNOWLEDGE: A local expert’s guide on what to do and where to go
ESCAPE
Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway.
• HOME OR AWAY PROFILES: Top real estate agents, home builders, interior designers and hotel experts
• GIFT GUIDE: Where to shop locally for the favorite people in your life
• SU CASA: A tour of the area’s finest homes and apartments
2022 Print Editorial Calendar
Orange County | Los Angeles | Greater Palm Springs | San Diego
Q1 March | Q2 June | Q3 September | Q4 December | |
Focus | Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts | Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers | Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide | Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features |
Ads Due | 1.15.22 | 4.15.22 | 7.15.22 | 10.15.22 |
Magazine Published | 3.1.21 | 6.1.21 | 9.1.21 | 12.1.21 |
Print Ad Pricing
Ad Size | X1 | X4 | X8 | X12 |
Back Cover | $20,000 | $17,000 | $16,000 | $13,000 |
Inside Front Cover | $17,000 | $15,000 | $13,000 | $11,000 |
Inside Back Cover | $13,000 | $11,000 | $9,000 | $8,000 |
Spread | $15,000 | $13,000 | $11,000 | $10,000 |
Full Page | $10,000 | $8,000 | $7,000 | $6,000 |
1/2 Page | $7,000 | $6,000 | $5,000 | $4,500 |
1/3 Page | $5,000 | $4,500 | $4,000 | $3,500 |
Print Ad Pricing with Campaign
Ad Size | Pricing |
Back Cover | $12,000 |
Inside Front Cover | $8,000 |
Inside Back Cover | $5,000 |
Spread | $6,000 |
Full Page | $3,000 |
Print + Digital Ad Specs
In House Design Pricing
PRINT ADS
Custom Ad | Template Ad |
$350 | $99 |
Ad Design Includes: 3 ad mock-ups 3 revisions Print ready .pdf + .jpeg | Ad Design Includes: Partner choice of 3 template options 1 revisions Print ready .pdf + .jpeg |