2022 Media Kit

PRINT + DIGITAL

About Us

LOCALE is a multimedia company that uses a 360 team approach to feature what is great about California through our digital, creative, content, social, email and print channels.

Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live. Locale is locally owned.

Our Team

Demographics

Across all of our mediums we reach a very particular demographic.

78% Female

Lives in California

Makes over $125K annually

Age 25-44

College Graduate

Has a home value over $1M

Magazine Readers

Age

29%

Age 25-34

31%

Age 35-44

22%

Age 45-54

Income

30%

150,000+

40%

125,000-150,000

18%

75,000-125,000

Magazine Impressions

300

Coastal Southern California Delivery Locations

50,000

Digital Magazine Impressions

Featured Celebrities

Nicky Hilton

June 2021

Socialite

@nickyhilton

1.2M followers

Tayshia Adams

September 2021

Host of ABC’s The Bachelorette + Former ABC Bachelorette

@tayshia

1.8M followers

Tia Mowry

January 2018

Actress, “Sister, Sister”

@tiamowry

9M followers

Steve Aoki

January 2017

DJ/Music Producer

@steveaoki

9.2M followers

Paige Spiranac

February 2020

Influencer, Professional golfer

@_paige.renee

3.1M followers

The Chainsmokers

September 2016

Musicians

@thechainsmokers

6.8M followers

Fredrik Eklund

March 2021

Realtor

@fredrikeklundny

1.4M followers

Zach King

November 2020

Filmmaker + Illusionist

@zachking

24.4M followers

Impressions

100M+ Annually (and growing daily)

Website

40M Impressions
60+ Editorial stories per month
2M 47S Average Stay
1,000 Referral links daily

Email

4M Impressions
45K + Email Subscribers
Open Rate: 15-25%
Average Click Rate: 2.1%
We send out emails every week promoting partners, web stories, digital magazine content and events

TikTok

50M Impressions
101K Followers
1.4 M Likes and 9M # views

Google News, Linkedin, Flipboard

1M Impressions

Campaigns

Campaign Strategy

We have developed a unique approach to marketing your business or event. We assign a campaign launch date based on your schedule. All creative and content will be launched on the same day.

Our 360 Approach to Partnership

Welcome Call

Our entire team is present to listen to what is important to you and brainstorm ideas that will increase the effectiveness of your campaign.

In-House Marketing Team

Our team tells your story. From editorials to photography, we produce high-quality content. We can also design your advertising.

Communication

We stay connected to you throughout the campaign process. We are proactive in requesting needs, dates and times of deliverables.

Campaign Launch

We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.

Post Campaign - A | B | C | D

We provide detailed case study metrics for your campaign 35 days after your campaign launches.

Campaign Descriptions + Pricing

	A: Takeover	B: Big Roll Out	C: The Social Contest	D: Sweepstakes	E: Editorial
Custom Web Editorial	✔️			✔️	✔️
Web Editorial Inclusion		✔️	✔️
Facebook Post (Promoted)	✔️	✔️	✔️	✔️	✔️
Instagram Contest, Post or Reel / TikTok	✔️	✔️	✔️	✔️
Instagram Story Takeover with Link to Story	✔️	✔️	✔️
Rectangle Ad (Rotating)	✔️	✔️	✔️	✔️
In Story Ad in Custom Editorial	✔️	✔️
Editorial Inclusion in Weekly Email	✔️	✔️			✔️
Ad Design	✔️	✔️
Photographer (if needed)	✔️	✔️			✔️
Instagram Story Post with link	✔️		✔️	✔️	✔️
Dedicated Email Blast	✔️			✔️
In Story Ad (In another related story)	✔️				✔️
Leaderboard Ad (Rotating)	✔️			✔️
Email Ad Inclusion in Weekly Email		✔️
Contest Inclusion in Weekly Email			✔️

Campaign A: Takeover - $10,000

Custom Web Editorial

In Story Ad in Custom Editorial

In Story Ad (In another related story)

Rectangle Ad (Rotating)

Leaderboard (Rotating)

Instagram Contest, Post or Reel / TikTok

Instagram Story Takeover with Link to Story

Instagram Story Post with link

Facebook Post (Promoted)

Dedicated Email Blast (All Ad Placements)

Editorial Inclusion in Weekly Email

Ad Design

Photographer (if needed)

** Buy 3 or more campaigns - $8,000

** Buy 6 or more campaigns - $6,000

Campaign B: Big Roll Out - $8,000

Web Editorial Inclusion

In Story Ad in Custom Editorial

Rectangle Ad (Rotating)

Instagram Contest, Post or Reel / TikTok

Instagram Story Takeover with Link to Story

Facebook Post (Promoted)

Email Ad Inclusion in Weekly Email

Editorial Inclusion in Weekly Email

Ad Design

Photographer (if needed)

** Buy 3 or more campaigns - $6,000

** Buy 6 or more campaigns - $5,000

Campaign C: The Social Contest - $6,000

Web Editorial Inclusion

Instagram Contest, Post or Reel / TikTok

Instagram Story Takeover with Link to Story

Instagram Story Post with link

Facebook Post (Promoted)

Contest Inclusion in Weekly Email

Rectangle Ad (Rotating)

** Buy 3 or more campaigns - $4,000

** Buy 6 or more campaigns - $3,000

Campaign D: Sweepstakes - $8,000
Custom Web Editorial About Contest
Dedicated Email Blast
Instagram Story Post with link
Instagram Contest, Post or Reel / TikTok
Facebook Post (Promoted)
Rectangle Ad (Rotating)
Leaderboard Ad (Rotating)

** Buy 3 or more campaigns - $6,000

** Buy 6 or more campaigns - $5,000

Campaign E: Editorial - $6,000
Custom Web Editorial
In Story Ad (In another related story)
Instagram Story Post with link
Facebook Post (Promoted)
Editorial Inclusion in Weekly Email
Instagram Story Post with Swipe Up
Photographer (if needed)

** Buy 3 or more campaigns - $4,000

** Buy 6 or more campaigns - $3,000

Case Study

Campaign A: Takeover

Campaign B: Big Roll Out

Campaign C: The Social Contest

Campaign D: Sweepstakes

The Magazine

Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:

FOODIE

Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between.

• EAT OR DRINK PROFILES: Celebrity chefs, restaurant owners, and mixologists and bar owners

• MEALS DECONSTRUCTED: We take apart the area’s best dishes and show you what goes into them

• TRENDY FOOD PAGES: The hottest dishes that are all over your Instagram feed and where to grab them

SHOPPE

We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products.

• STYLE OR BEAUTY PROFILES: Fashion designers, boutique owners, models, makeup artists and beauty shop owners

• THAT’S WHAT SHE SAID: A influencer’s view on the perfect day in a local spot

• FASHION SPREAD: Featuring models and designers with a high-fashion approach

ALIVE

From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer

• ALIVE PROFILES: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts.

• NATIVE KNOWLEDGE: A local expert’s guide on what to do and where to go

ESCAPE

Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway.

• HOME OR AWAY PROFILES: Top real estate agents, home builders, interior designers and hotel experts

• GIFT GUIDE: Where to shop locally for the favorite people in your life

• SU CASA: A tour of the area’s finest homes and apartments

2022 Print Editorial Calendar

Orange County | Los Angeles | Greater Palm Springs | San Diego

	Q1 March	Q2 June	Q3 September	Q4 December
Focus	Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts	Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers	Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide	Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features
Ads Due	1.15.22	4.15.22	7.15.22	10.15.22
Magazine Published	3.1.21	6.1.21	9.1.21	12.1.21

Print Ad Pricing

Ad Size	X1	X4	X8	X12
Back Cover	$20,000	$17,000	$16,000	$13,000
Inside Front Cover	$17,000	$15,000	$13,000	$11,000
Inside Back Cover	$13,000	$11,000	$9,000	$8,000
Spread	$15,000	$13,000	$11,000	$10,000
Full Page	$10,000	$8,000	$7,000	$6,000
1/2 Page	$7,000	$6,000	$5,000	$4,500
1/3 Page	$5,000	$4,500	$4,000	$3,500

Print Ad Pricing with Campaign

Ad Size	Pricing
Back Cover	$12,000
Inside Front Cover	$8,000
Inside Back Cover	$5,000
Spread	$6,000
Full Page	$3,000

Print + Digital Ad Specs

In House Design Pricing

PRINT ADS

Custom Ad

Template Ad

$350

$99

Ad Design Includes:

3 ad mock-ups

3 revisions

Print ready .pdf + .jpeg

Ad Design Includes:

Partner choice of 3 template options

1 revisions

Print ready .pdf + .jpeg

2022 Media Kit

About Us

LOCALE is a multimedia company that uses a 360 team approach to feature what is great about California through our digital, creative, content, social, email and print channels.

Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live. Locale is locally owned.

Our Team

Demographics

78% Female

Lives in California

Makes over $125K annually

Age 25-44

College Graduate

Has a home value over $1M

Magazine Readers

29%

31%

22%

Income

30%

40%

18%

Magazine Impressions

300

50,000

Featured Celebrities

Impressions

100M+ Annually (and growing daily)

Google News, Linkedin, Flipboard

Campaigns

Campaign Strategy

Our 360 Approach to Partnership

Post Campaign - A | B | C | D

Campaign Descriptions + Pricing

Campaign A: Takeover - $10,000

Campaign B: Big Roll Out - $8,000

Campaign C: The Social Contest - $6,000

Campaign D: Sweepstakes - $8,000

Campaign E: Editorial - $6,000

Case Study

Campaign A: Takeover

Campaign B: Big Roll Out

Campaign C: The Social Contest

Campaign D: Sweepstakes

The Magazine

The Magazine

FOODIE

SHOPPE

ALIVE

ESCAPE

2022 Print Editorial Calendar

Print Ad Pricing

Print Ad Pricing with Campaign

Print + Digital Ad Specs

In House Design Pricing

$350

$99

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