Leadership Workshop: A 90th anniversary look at How to Win Friends & Influence People as a system for leadership and business performance

Most leaders are promoted because they are good at the work. Then the job changes. Success depends less on what they can accomplish personally and more on their ability to build trust, gain cooperation, navigate difficult conversations, and move people toward a shared result.

For 90 years, the principles in How to Win Friends & Influence People have helped leaders meet that challenge. Their relevance is not limited to individual relationships or isolated interactions. Applied consistently, the principles become a practical system for shaping how people communicate, collaborate, respond to change, and execute the work.

In this session, Ercell Charles, Vice President of Customer Transformation, will show how the principles work together to turn leadership intent into everyday behavior and stronger business performance. Ercell will explore how changes in mindset influence the way leaders engage people, how those interactions shape workplace culture, and how culture ultimately affects retention, engagement, cooperation, and execution.

Objectives:

*A practical framework for connecting the Dale Carnegie principles to business challenges including retention, engagement, change, and execution.

*Specific approaches for building trust, gaining cooperation, and navigating difficult conversations across teams and leadership levels.

*A clearer starting point for developing emerging leaders who can influence others, strengthen relationships, and deliver results through people.

Who should attend?

This session is for you if your results depend on what other people do. That includes executives, HR and L&D leaders, and business unit leaders who are accountable for retention, engagement, and execution.

What you'll learn:

You'll learn how the principles in How to Win Friends & Influence People work together as one system that connects mindset, behavior, and results. You'll see how to build trust and gain cooperation across your leadership bench, including during change. You'll also leave with repeatable behaviors for difficult conversations and stalled projects, and a clear starting point for developing emerging leaders.

Why you want to learn it:

Promotion rewards the work. It rarely prepares someone to lead the people doing it. Retention, engagement, and execution show up first in everyday moments: how a manager opens a hard conversation, how a team hears about a change, and whether someone feels heard before a project goes sideways. When those moments go poorly, work stalls, good people start looking elsewhere, and the rest of the team absorbs the strain.

How it will help you:

You'll leave able to name the specific behaviors that connect your business goals to how your leaders work with people. You'll have one conversation you can change this week, and a clearer view of where to invest in your leadership bench next. For the leaders you're developing, it offers a common language for building trust and gaining cooperation, so the results you're accountable for don't depend on any one person's instincts.

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